Teleprospecting is Not to be Confused with Telemarketing

Teleprospecting services are not to be confused with telemarketing services. This is hardly the first post to this blog intended to provide readers with a look at how IMB Enterprises, Inc. implements teleprospecting services for clients. Nonetheless, as we just alluded to telemarketing services in the prior post, we thought it would be helpful to follow with a post dedicated to teleprospecting.

Usually we recommend teleprospecting services when a client needs to sample market sentiment. Market sampling is very much about collecting information from a set of telephone contacts on a formal list of topics of discussion. Therefore, teleprospecting is our preferred method of successfully delivering on a market sampling requirement. As well, clients can opt to avail of teleprospecting services from us when the objective is to collect what we refer to as “environmental detail” about sales prospects; for example, to fill out an organizational chart, or to establish the authority of contacts that appear to play a role in a decision-making process. In the same vein, we find that teleprospecting activity contributes substantially to the usefulness of market studies and product viability reports.

The approach of our personnel on this type of an assignment is more about collecting information than is the case for our telemarketing services. In fact, the scripts that we have prepared for teleprospecting assignments read very much like a reporter’s interview.

We highly recommend teleprosepecting services for so-called under the radar product marketing requirements. After all, successful management of these requirements usually requires ongoing analysis of lots of information. Teleprospecting techniques are particularly useful as a method of data collection. Ongoing activities built on these techniques can provide our clients with fresh, absolutely current information about markets under close consideration, competitors, and even candid opinions of products and plans.

We have lots of experience producing reports and opinions from the information our personnel have gathered through teleprospecting activities. As well, we have good experience designing marketing communications campaigns to create opportunities for teleprospecting activities. Finally, we welcome interest in our capabilities with regards to mentoring teleprospecting teams, and even managing outsourced teleprospecting resources.

From the above information it should be clear that we see a very close connection between teleprospecting services and requirements for market viability reports and the like. We will be happy to expand on this information upon request. Please feel free to contact us for further information. You may also telephone us at +1 631-673-2929.

© IMB Enterprises, Inc. & Ira Michael Blonder, 2012 All Rights Reserved

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