We think it is better for an innovative tech business targeting enterprise IT prospects to delay construction of a web site until resources are available to get the job done properly. Doing the job properly will, of course, mean different things for different businesses; however, at a minimum, a useful web site will incorporate current design themes along with coherent editorial content. Simply throwing a web site up to have a site online, in our opinion, makes little sense.
Further, management must consider, and provide for, the regular maintenance required to maintain a web site for search engine optimization. In our experience freshness of content is a very important factor for search engine indexing programs that automatically assign ranking to web sites in similar business categories. Therefore, if resources are not available to periodically provide fresh editorial content to a web site, once again, we think it is better not to get started with an online web site promotional effort.
Of course, for tech businesses operating covertly, and under the radar of the enterprise IT software market, choosing not to proceed with a web site ought to be an easy decision. For these businesses it makes sense to either have no public marketing communications effort, whatsoever, or to to channel all resources to one promotional medium — usually telemarketing. In fact, we think that many well organized early stage tech business efforts naturally embrace the type of market outreach effort that we have described.
As we have mentioned earlier in this blog, a blog platform like WordPress constitutes an accessible solution for businesses that must launch a web site effort. Visual Themes offered for these web site platforms are generally current and easily implemented. Communities of users often provide highly useful tools at zero or low cost that can be used to enhance the visibility of these blogs for search engines. Therefore, we think that for a business that must have an online presence, a blog platform should be very high on the list of possible solutions. It is important to keep in mind that the most important element for a blog is editorial content. Therefore, it makes sense to plan on regular (if not daily) updates to web site content as a primary method of attracting visitors to a site.
If your business requires an online presence, but you lack the internal resources to plan your site, build it, and then maintain it, you ought to consider a business like IMB Enterprises, Inc. We welcome opportunities to discuss requirements like yours with business owners. Please call Ira Michael Blonder at +1 631-673-2929 to further a discussion. You may also email Ira at firstname.lastname@example.org.
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