Tools Like VisualVisitor Promise to Boost the Value of Online Marketing Campaigns for SMBs

With increasing frequency industry analysts are drilling down to some disturbing characteristics of online marketing. Not the least of these is a pessimistic, but nonetheless popular, conclusion about the likelihood of engagement with website visitors — or the lack of it. The unfortunate consensus is website visitors are much less likely to engage with online promotions than promoters would hope them to be.

Solutions like VisualVisitor can be very useful tools for online promoters in need to accelerating the timing of opportunities to engage with website visitors. If lead generation solutions like Marketo and Oracle’s Eloqua can attract substantial investor interest, I can’t help but think businesses like VisualVisitor will soon follow.

The lack of engagement issue is actually a very big deal for online promoters. Google’s recent investment forays into business sectors otherwise completely disconnected from its core online advertising revenue generation machine leads me to suspect click ads aren’t delivering the profits they used to. If I’m right on this point, then at some level the reason for profit drop has to be attributable to changes in customer behavior. Google’s online advertisers are largely made up of the same SMBs (Small to Medium Size Businesses) engaged with high effort/comparatively low return online promotion campaigns. This base is primed for offers capable of delivering the missing engagement component.

My clients use VisualVisitor to reduce the length of the sales cycle for bigger ticket tech product buys. The website visitor recognition service VisualVisitor provides is especially effective for re-connecting with existing customers. We recently identified a website visit from a past subscriber to one of my client’s SaaS offers. When we reached out to the key customer contact we were pleasantly surprised to find the visit was actually made by this person, who immediately disclosed to us an interest to double the size of an expired past subscription. Needless to say my client was very pleased.

Ira Michael Blonder

© IMB Enterprises, Inc. & Ira Michael Blonder, 2013 All Rights Reserved

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