Changing the Medium Changed the Message for Laptop and Desktop PCs

We think that the popularity of tablets, more than anything else, has established mobile data networking as a compelling medium for popular data communications. With tablet computing in the lead for this medium, desktop and laptop PCs have assumed a less prominent position. However, the reality that the laptop PC has been relegated to a background role for this mobile medium of public data communications does not mean that all of PC computing has been replaced by some other type of daily computing standard mysteriously built on devices brought from home, which were purchased from a retail store.

In reality, the proportion of these BYODs that are used in enterprise business computing is actually very small. Further, it is important to keep in mind the substantial impediments to the further penetration of these devices for daily office computing. We speak regularly with contacts collected across a wide section of enterprise businesses and large organizations in the public sector. We hear often that organizational policy prohibits the use of Software as a Service (SaaS) computing options, including “cloud” data storage, etc. For the average enterprise CIO, activities like storing company specific sensitive information in remote data repositories accessible over public Internet Protocol (IP) networks are still verboten. They are likely to remain in this state for the foreseeable future. The risks are just too great for enterprise CIOs to abandon corporate data centers.

These business computing hubs have been fortified over decades as regards data security. Further, best of breed IP networking gear is ubiquitous, which makes for very fast data communications that are much more reliable than mobile data networking alternatives. In sum, why abandon the data center? We don’t think that many enterprise CIOs will be moving away from this secure, reliable and extremely efficient data communications option any time soon.

On the other hand, as we have written elsewhere in this blog, we do see why SaaS makes complete sense for Small to Medium Businesses (SMBs). Further, we agree that there will be dramatic growth in the number of SMB subscribers to these services over the next near term. However, for stock analysts and other pundits to proclaim the death of PC computing, the uselessness of pursuing enterprise business sales (isn’t this really the point of Richard Saintvilus’ attack on Dell, that they ought to get back to consumer sales and forget about enterprise prospects?) is gross hyperbole.

If you understand our position we’d like to hear from you. Further, if your business manufactures products targeted to enterprise business customers we’d like to hear from you. You may telephone Ira Michael “Mike” Blonder at +1 631-673-2929 to further a discussion. You may also email Mike at imblonder@imbenterprises.com.

© IMB Enterprises, Inc. & Ira Michael Blonder, 2012 All Rights Reserved

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