Google Understands the Importance of Emerging Markets to Continued Explosive Growth of Smart Phone Sales

The Android 4.4 KitKat O/S promises to provide smart phone users with a better method of delivering the kind of highly useful information Google’s search engine requires to successfully serve relevant results to queries. Google advertisers are also likely to benefit from this new O/S. Best of all, this O/S is highly efficient, and inexpensive — just what emerging markets are after.

Walt Mossberg has written up a review of the LG Nexus 5, which runs on the latest Android 4.4 KitKat O/S (http://online NULL.wsj NULL.com/news/articles/SB10001424052702304391204579179890559230398?mod=WSJ_Tech_RIGHTTopCarousel_1). A lot more technical information about this O/S is available in an article by Richard Goodwin, which was published on the “Know Your Mobile” website, titled “Android 4.4 KitKat:release date, features, tips & tricks and sweet updates” (http://www NULL.knowyourmobile NULL.com/android/android-kitkat/19689/android-44-kitkat-release-date-features-tips-tricks-and-sweet-updates).

The news about this O/S adds more detail about the importance of high volume/low cost product sales for Google, as a follow up to Larry Page’s short preamble to Google’s Q3 2013 quarterly earnings report. I wrote about Mr. Page’s preamble to this latest quarter’s results earlier in this blog.

Most Google analysts should now clearly understand the importance of emerging markets to further growth for many Google products. Regardless of whether the product is a lightweight, compact Chromebook®, or this Nexus 5 LG smart phone, Google’s objective is to keep consumer retail cost as low as possible. Obviously, low costs make for high volume sales. So this method promises to support Google’s efforts to keep sales growing at a very fast pace, across its various product lines.

Mr. Mossberg argues some of the features in the LG Nexus 5 serve Google’s own interests, but I couldn’t find any specific detail in his review to support the claim. I did find some details in Goodwin’s article about much more efficient sensor functionality in this latest Android O/S. One example of the benefit of this new method of handling sensors is much more efficient GPS functionality, which, with the LG Nexus 5, only uses a fraction of the power formerly required for this feature.

Perhaps Mr. Mossberg’s comments were intended to point to these more efficient methods of handling sensors as examples of how Google has built some features into this O/S clearly designed to help its search engine, and, presumably, its click advertising business. It’s not clear from his article. But nevertheless, I’m impressed with what I’ve read about these new smart phones.

Ira Michael Blonder (https://plus NULL.google NULL.com/108970003169613491972/posts?tab=XX?rel=author)

© IMB Enterprises, Inc. & Ira Michael Blonder, 2013 All Rights Reserved

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