Allow Press Release Campaigns An Ample Amount of Time To Work Before Reaching Conclusions On Their Effectiveness

IMB Enterprises, Inc. has considerable recent experience crafting press release editorial content for weekly distribution. Our clients have used PRweb as the distribution method for these press releases.

Initial results, captured over the first month of efforts, did not expose the reach of the effort. Now, six months into a regular campaign, and looking at the entire 26 weeks of activity, we can say referrals from PRweb to links to our client’s website are the 8th most productive source, per Google Analytics. After a month, PRWeb produced an insignificant number of site referrals. But over the last 6 weeks, since May 1st of this year (the first year of this client’s effort to publish weekly press releases), PRWeb has been the 5th most productive referral site for us.

So our experience leads us to conclude the market for computer software (our client has a software offer for collaboration, content management, document management markets) looks for a consistent effort on the part of businesses publishing press releases. Purchasing an annual subscription for this type of publishing makes the most sense.

PRWeb has a “normal” and a “premium” press release annual plan. We captured insignificant additional value from the “premium” press release option. Crafting the release editorial content to include important keywords already determined to attract useful prospect interest, together with selecting useful market targets for distribution, did a lot more for us to get the right audience reading our content.

Each press release is supported with status updates to

  • Twitter
  • LinkedIn
  • Google Plus
  • and facebook

We recently convinced our client to subscribe to VisualVisitor. This tool, which provides rapid notification of website visits by originating business, is particularly useful for our direct marketing teams. As we have expressed in other posts to this blog on the topic of VisualVisitor, we find businesses do not have the same level of “annoyance” when they are notified about websites their staff apparently visited as the general public, in a retail marketing setting, may demonstrate. So we are very hopeful the combination of growing interest in our client’s press releases, in combination with rapid identification of website visitors, will produce some useful sales opportunities.

If you are considering a press release campaign, but lack the internal staff to manage the effort, please consider IMB Enterprises, Inc. We can manage the campaign, produce the editorial content, and provide the direct marketing outbound follow up contact effort you will need to ensure the success of your campaign. Please send us a message to learn more.

Ira Michael Blonder

© IMB Enterprises, Inc. & Ira Michael Blonder, 2013 All Rights Reserved

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