This blog has not served as a discussion forum for computing platforms actually used by IT organizations within the markets where we have an interest (which are, specifically, fortune 500 businesses together with comparably sized organizations in the public sector); rather we talk about marketing and sales strategies and tactics for tech innovators with products targeted to these markets. This post is not meant to set a precedent; however, we recently learned (via Bloomberg “InsideTrack” television show aired on Wednesday, March 7, 2011 and an interview with Joseph Beery of Life Sciences Corporation) of a claim that a staggering 95% of IT organizations within Fortune 500 businesses are testing Apple’s iPad tablet for approved device status. If this claim is correct than a major shift in business computing may be at hand. Of course, any/all potential changes in market realities must be thoroughly evaluated by technology vendors as quickly as possible. Hence this post.
First, we should note that the individual who voiced the claim was none other than Erik Schatzker, the show’s moderator. Mr. Schatzker provided no references to support his claim, therefore we plan on looking further into this claim to verify its credibility. Assuming for discussion purposes that his claim is valid, then the question becomes what should technology innovators do about it as they sell into this market segment. We are not concerned here with the technical steps that ought to have been taken quite a while back to ensure that application portability to the Apple tablet computing platform ought to have been included in any product plan; rather, we are more interested in what changes widespread adoption of the iPad 3 computing platform may have on how business computing will be handled by our specified market. Our bet is that any money pot at the end of an iPad 3 rainbow for our tech innovators will be found around the new form business computing will take with greater access to lightweight portable tablets with long battery life and all sorts of network connectivity, not to mention high definition graphics.
Short term we don’t see much change in the offing for business computing paradigms. As long as mandatory daily attendance at a specified workplace remains the norm for the vast majority of businesses, then a wave of purchases of Apple tablets will simply mark a shift in the operating system of choice for desktop computing (PCs and laptops morph into Apple tablets). Once again steps ought to have been taken quite a while back, as required, to port any/all applications to this platform. If the portability question has not yet been addressed then, yes, certainly address it now. As well, plan for the fact that you are absolutely late to this game.
It’s the longer term implications that catch our eye. If tablets facilitate an explosion in remote computing, then all sorts of opportunities will be on the table for new applications that exploit a business user class empowered with computing anywhere capabilities. We maintain a high interest in this topic. Please don’t hesitate to contact us if you care to further the discussion. Please call me, Ira Michael Blonder, IMB Enterprises, Inc at +1 631-673-2929 to further a discussion.
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