On Sunday, August 7, 2013, The online New York Times published an article in the “Opinion Pages” written by James Glanz, Is Big Data an Economic Big Dud? (http://www NULL.nytimes NULL.com/2013/08/18/sunday-review/is-big-data-an-economic-big-dud NULL.html).
We couldn’t disagree more with Mr. Glanz’s opinion. A preponderance of information is now published online with markup languages, HTML and XML. This information is inherently unstructured, ASCII text data. Metadata tagging is an absolutely essential method of organizing this information into intelligible chunks for modern relational and non-relational database management systems (the most prominent application in the latter category is Hadoop (http://hadoop NULL.apache NULL.org) from the Apache foundation).
Consumers want the lowest cost method of accessing all of this information. So web browsers function as universal clients. There isn’t a vendor of business intelligence (BI) applications courageous enough to buck this trend with a proprietary client. Big data technologies are not only the best method of addressing information in present form, they are, arguably, the only way to address modern chunks of information.
We wonder how an analyst could miss the point on this topic. Even small, smart mobile devices — smart phones and tablets — ship with browser clients. We can’t conceive of how it would be possible to roll back the years and revert to proprietary “application realms” (for example, Lotus Notes) requiring comparatively expensive consulting services from highly specialized personnel to extract meaningful results from the data stream.
Obviously, Big Data has magnetized some substantial amount of negative energy in the late summer of 2013. But there is no alternative, presently, to this technology as a method available to people looking to capture trends, etc, expeditiously, from literally tons and tons of unstructured information.
To argue markets are not interested in these trends, or other components of modern BI techniques, would be grossly inaccurate. There is more interest in exploiting all of the capabilities of BI than ever before.
Ira Michael Blonder (https://plus NULL.google NULL.com/108970003169613491972/posts?tab=XX?rel=author)
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