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Crossing the Great Divide: Build Markets for Products Through Geniune Collaboration with Prospects

Where’s the dividing line between sales activity and other activities with customers and prospects that may appear to benefit sales, but, ultimately prove to be detrimental? In my opinion, successful enterprise sales strategies for today’s markets require a willingness on Read more ›

Wrong Turn at the Roundabout: Let’s Design It, After all the Customer doesn’t always know what she needs

Deborah Gage of The Wall Street Journal published an article on the 2011 rationale for software companies to make the dubious effort of building enterprise “solutions without a problem” — FASTech: Businesses Need Smarter Software, Whether They Know It Or Read more ›