We have had some conversations with parties who have expressed confidence that enterprise business customers can be pushed forward to buy now (regardless of budgetary constraints) if, in fact, they can be convinced that they have, in fact, a burning need for a product or solution. The rationale i...

In 2012 it is essential that sales planning for IT products and services targeted to enterprise businesses and other large organizations in the public and not-for-profit sectors allocate as much time as required for the compilation of a comprehensive diagnostic report on any/all prospects. As we ...

It is important to distinguish marketing activities from simply marketing communications, which is merely one of many marketing functions. Admittedly marketing communications includes all print (electronic or hard copy) promotional materials and, in part, any public presentation of products and/o...

Opportunities to publicize products, promote sales and build prospect and customer relationships over electronic media should be exploited by tech innovators marketing products and/or services to enterprise businesses as well as large groups of users in the public and not for profit sectors. In f...