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Successfully using search engine marketing for brand promotion is a difficult task and not presently worth the effort

In our opinion Search Engine Marketing (SEM) is a low return, high effort undertaking that should be avoided by tech innovators selling software to enterprise markets. We have direct first hand experience in this space. Placing at the number 5 Read more ›

Dell first quarter 2013 conference call shows importance of complex sales experts to successful execution of business strategy

First, we need to acknowledge that we own stock in Dell. We need, as well, to notify our readers that the purpose of this post is not to influence opinion about Dell as an investment; rather, the purpose of the Read more ›