We have never been big proponents of using Twitter, Facebook, or any other social media as a method of letting an audience know our whereabouts, or what we may be up to at any particular time. In fact, we see… Read more ›
Electronic discussion groups have been around for quite a while, and certainly predate the world wide web and the Internet as we know it in 2013. Usenet provided a realm of data communications over the Internet prior to the advent… Read more ›
Curation is a tactic of driving engagement through online product promotion. Curation is a subtle (we think subliminal) technique of setting a tone (or you might say it is a process of building a theme) with content, or for that… Read more ›
Engagement is the holy grail of online marketing. Broadly speaking, like any other type of product promotion, there are two methods of promoting products online: Passive and Active Several recent posts to this blog have focused on the active method… Read more ›
As we finish this current series on our opinion of the usefulness of cold calls for sales lead development in 2013, we need to present an approach that we think has more promise, namely a planned campaign that utilizes targeted… Read more ›
Technology businesses familiar with the positive impact that can be produced by winning the endorsement of an individual who is well respected in a market, often attempt to obtain comparable results by hiring staff members (usually for a sales role)… Read more ›
Participants in technology project planning usually maintain a “need to know” policy about options. There are few enterprise class businesses, or comparably staffed organizations in either the public or not-for-profit sectors that will be satisfied, in 2013 with any technology… Read more ›
As marketing communications teams and their counterparts in sales ponder over contact lists to identify individuals likely to be receptive to telemarketing calls once promotional content has been received, we think it makes sense to include any individuals identified as… Read more ›
Where possible it makes more sense for technology businesses to implement what we have referred to as coordinated direct marketing campaigns than it does to merely implement unsolicited telephone calling, otherwise known as “cold calls”, as a means of breaking… Read more ›
Now that the initial editorial content has been designed for the promotional campaign, then the task of writing the editorial content for the campaign moves to the follow up information that will be sent contacts as engagement opportunities develop. We… Read more ›
