We have never been big proponents of using Twitter, Facebook, or any other social media as a method of letting an audience know our whereabouts, or what we may be up to at any particular time. In fact, we see little use for this type of online content creation to be of use to businesses in need o...

Engagement is the holy grail of online marketing. Broadly speaking, like any other type of product promotion, there are two methods of promoting products online: Passive and Active Several recent posts to this blog have focused on the active method of using online resources to promote products. S...

Participants in technology project planning usually maintain a "need to know" policy about options. There are few enterprise class businesses, or comparably staffed organizations in either the public or not-for-profit sectors that will be satisfied, in 2013 with any technology project plan that d...

Now that the initial editorial content has been designed for the promotional campaign, then the task of writing the editorial content for the campaign moves to the follow up information that will be sent contacts as engagement opportunities develop. We think it makes sense for follow up informati...