It may just be too expensive to buy the support of internal silos for a planned acquisition of a direct competitor, or a decision to enter new markets. We recently wrote about a recent experience sourcing a hard cover copy of a best selling novel. We considered buying the book from Barnes & Noble...

Designing a menu of low monthly subscription charges may make sense for Independent Software Vendors (ISVs) launching Software as a Service (SaaS) offers. But ISVs have to be very careful to include the cost of a satisfactory customer service operation in monthly charges if SaaS subscribers are t...

Simply providing a customer service operation for a SaaS offer doesn't mean success. Customer service needs to be carefully managed if it is to produce intended results. Remember, intended results are satisfied customers who keep paying monthly subscription charges. The best customer service mana...

Anonymous visitors to websites identified by VisualVisitor, or one of their competitors, can be successfully targeted to receive the type of promotional collateral proven to build brand awareness. Press releases are an excellent choice for this type of activity. Here's how to identify recipients:...