August 2014 | Marketing, Promotion & Sales Consulting for Business

IBM has not exited the midrange enterprise server market, just the X86 segment

On August 22, 2014, IBM® announced a program to encourage Big Data and Cloud app development by Linux ISVs for its Power Systems servers. So it should be safe to say, despite selling their X86 hardware server business to Lenovo,… Read more ›

August 29, 2014

Ira Michael Blonder

mature tech business

aix, big data, cloud, cullinet, ibm, intel, linux, mainframe, microsoft, power systems server, x86

Despite diminishing consumer interest in tablets across global markets, Intel remains focused on capturing more share

Anyone paying a recent visit to Intel’s homepage will note the promotional emphasis on tablet computers built on Intel’s processors. Despite holding the position of an “also ran” in the processor market for tablets, Intel still stands to benefit should… Read more ›

August 28, 2014

Ira Michael Blonder

mature tech business

android, arm, intel, nvidia, qualcomm, tablets, unity

Perhaps the Uptick in PC Sales Markets are Experiencing Will Last Longer Than Expected

On August 21, 2014, Trish Reagan and Cory Johnson of Bloomberg discussed HP’s latest earnings report during Bloomberg TV’s “In the Loop” daily show. Johnson summed up cautious remarks expressed by Meg Whitman, HP’s CEO, during the webcast of the… Read more ›

August 27, 2014

Ira Michael Blonder

Investors

bloomberg, cory johnson, hp, pcs, trish reagan

A Final Word on Why the Debut of a New Windows O/S Should be a Very Positive Event for Microsoft

A surprising portion of analyst commentary on what the impact may be from Microsoft’s scheduled late September announcement of a new operating system has been decidedly pessimistic. But these analysts may be missing some points worth considering. A recent example… Read more ›

August 26, 2014

Ira Michael Blonder

mature tech business

microsoft, scalable operating system, seeking alpha, windows 9, windows threshold

Has Microsoft Alerted Media As To Its Target Market And Its Niche for Windows Phone?

A recent review of a new HTC One, this one running the Windows Phone 8.1 O/S, points to more work for Microsoft Public Relations (PR). The title of this review is HTC One for Windows: Another Great Phone You Probably… Read more ›

August 25, 2014

Ira Michael Blonder

smart phones

enterprise business, htc one, joanna stern, wall street journal, windows phone 8.1

Have We Crossed the Windows Threshold?

On August 15, 2014 Mary Jo Foley published an article on ZDnet titled Microsoft to deliver Windows ‘Threshold’ tech preview around late September. Subsequent to the release of Foley’s article, a lot of follow up articles were published on the… Read more ›

August 22, 2014

Ira Michael Blonder

PCs and Laptops

build 2014, charles torre, chromebook, kevin gallo, microsoft, pcs, universal app, windows threshold

Microsoft Appears More Comfortable When Promoting Products to Developers

While one can argue Microsoft’s marketing communications targeting computer tech consumers often miss the mark, their promotional efforts targeting developers fare better. A good example can be found in a recent entry to the Office Blog, titled Connect and collaborate… Read more ›

August 21, 2014

Ira Michael Blonder

Communications

app developers, marketing communications, microsoft, msdn, office365, product promotion, tech visionaries

Microsoft Struggles to Promote the Surface Pro 3 to a Mass Market

On August 10, 2014 Microsoft debuted a new set of video ads for the Surface Pro 3. A lot of the ad content is comprised of a feature comparison between the Surface Pro 3 and Apple’s MacBook Air. A lot… Read more ›

August 20, 2014

Ira Michael Blonder

Communications

apple, macbook air, product marketing, product promotion, surface pro 3

Microsoft Provides Incentives for iOS and Android App Developers to Implement Xamarin with Visual Studio as their Platform

iOS and Android App Developers comfortable building solutions with C# should consider adopting Xamarin with Visual Studio as their coding platform. Microsoft is offering some financial incentives for these early stage ISVs to adopt Xamarin. Additional information about these incentives… Read more ›

August 19, 2014

Ira Michael Blonder

Cloud

android, apps, azure, cloud, early stage isvs, IaaS, ios, windows 8.1, windows phone

Do Better Informed Consumers Deliver More Sales Than Their Less Informed Peers?

Implementing a strategy to better inform customers about specific differences between one’s product and a product manufactured by a competitor includes a tacit agreement to compete to be the best. ISVs should carefully consider the ramifications before implementing this strategy.… Read more ›

August 18, 2014

Ira Michael Blonder

Communications

commodities, competition to be the best, macbook air, marketing communications, microsoft, product marketing, surface 3

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Monthly Archives: August 2014

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IBM has not exited the midrange enterprise server market, just the X86 segment

Despite diminishing consumer interest in tablets across global markets, Intel remains focused on capturing more share

Perhaps the Uptick in PC Sales Markets are Experiencing Will Last Longer Than Expected

A Final Word on Why the Debut of a New Windows O/S Should be a Very Positive Event for Microsoft

Has Microsoft Alerted Media As To Its Target Market And Its Niche for Windows Phone?

Have We Crossed the Windows Threshold?

Microsoft Appears More Comfortable When Promoting Products to Developers

Microsoft Struggles to Promote the Surface Pro 3 to a Mass Market

Microsoft Provides Incentives for iOS and Android App Developers to Implement Xamarin with Visual Studio as their Platform

Do Better Informed Consumers Deliver More Sales Than Their Less Informed Peers?