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Despite diminishing consumer interest in tablets across global markets, Intel remains focused on capturing more share

Anyone paying a recent visit to Intel’s homepage will note the promotional emphasis on tablet computers built on Intel’s processors. Despite holding the position of an “also ran” in the processor market for tablets, Intel still stands to benefit should Read more ›

A Final Word on Why the Debut of a New Windows O/S Should be a Very Positive Event for Microsoft

A surprising portion of analyst commentary on what the impact may be from Microsoft’s scheduled late September announcement of a new operating system has been decidedly pessimistic. But these analysts may be missing some points worth considering. A recent example Read more ›

Microsoft Appears More Comfortable When Promoting Products to Developers

While one can argue Microsoft’s marketing communications targeting computer tech consumers often miss the mark, their promotional efforts targeting developers fare better. A good example can be found in a recent entry to the Office Blog, titled Connect and collaborate Read more ›

Microsoft Provides Incentives for iOS and Android App Developers to Implement Xamarin with Visual Studio as their Platform

iOS and Android App Developers comfortable building solutions with C# should consider adopting Xamarin with Visual Studio as their coding platform. Microsoft is offering some financial incentives for these early stage ISVs to adopt Xamarin. Additional information about these incentives Read more ›

Do Better Informed Consumers Deliver More Sales Than Their Less Informed Peers?

Implementing a strategy to better inform customers about specific differences between one’s product and a product manufactured by a competitor includes a tacit agreement to compete to be the best. ISVs should carefully consider the ramifications before implementing this strategy. Read more ›