An important segment of the productivity theme for computing in the fall of 2014 is composed of big data, business intelligence and predictive analytics. Early stage ISVs with solutions in one of these three high demand needs will benefit by crafting market messages around the same productivity theme articulated by their more mature ISV siblings.
the information filtering implicit to the productivity theme, as this writer presented in a prior post to this blog, is a mission-critical component of the complete solution. So Big Data methods of collecting, reposing, categorizing, and, ultimately, processing information are invaluable to a successful effort to enhance productivity for the entire computing “ecosystem” from individual user to collections of organizations.
Business Intelligence (BI)
The BI toolset provides the user interface for the same range of computing users (meaning from individual to sets of organizations) to depict the comparative importance of segments of information and, subsequently, to assimilate it. The charts and other dashboard elements typical of BI presentations render the information into a form users can easily understand. This information, in turn, provides users with bases of action, as required.
Predictive Analytics (PA)
Machine learning is a popular term, which is widely used by players in the productivity market. Machine learning can be applied to the PA computing task. But PA can also be manually expressed by users. The objective of PA is consistently expressed across most productivity messaging as an effort to heighten the value of computing activity, and, ultimately, to increase return on investment and the value of computing activity.
The above points are merely suggestions for how an early stage ISV with a solution in one, or all three portions of this brand segment might choose to articulate a message. If you would like to hear more about how your business might benefit by building your brand within the context of the productivity theme articulated by each of the major ISVs, please don’t hesitate to contact us. We would be eager to learn more about what you are after. As well, we pursue opportunities to contribute to the success of this kind of marketing communications effort on a consulting basis.
Ira Michael Blonder
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