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Does Google face a difficult internal challenge as it addresses the enterprise computing market with products?

Perhaps the biggest obstacle to Google for work improving its success in the enterprise computing market is Google’s approach to marketing communications. Where are the blogs? Is there an easy-to-find repository full of the kind of promotional information enterprise tech Read more ›

Accenture publishes a study pointing to an expanded IT systems decision-making role for CFOs at many enterprise businesses

With a publication date of December 29, 2014, Accenture released its annual High Performance Finance Study for 2014. The findings presented reinforce the notion of a changed decision-making hierarchy for IT systems and solutions within many enterprise businesses. In my Read more ›

A different perspective on the significance of finance executives assuming CIO duties at major corporations

On December 12, 2014, the CIO Journal feature of the Wall Street Journal included an article written by Rachael King on the appointment of Julie Lagacy to the position of CIO for Caterpillar. The title of King’s article is Caterpillar’s Read more ›

ExactTarget and Socedo enable direct marketing in an online, otherwise inbound contact world

Direct marketers feeling lonely in 2014’s online world can take heart. ExactTarget and Socedo have the tools required to potentially transform an outbound strategy into an online, social media winner. I’ve been using Socedo for about a month, and recently Read more ›

Success Stories and Case Studies do serve a purpose for enterprise technology consumers

If ISVs with offerings targeted to enterprise computing markets needed any more indication of the importance of case studies and success stories, they likely got what they needed in an article written by Elizabeth Dwoskin, which was published on December Read more ›