If you are a software programmer thinking about starting a business selling software for large organizations in the public and/or private sectors, you need to be on the lookout for TINA opportunities. TINA is an acronym for “there is no… Read more ›
Comments on Snowflake IPO: Investors pushed up Snowflake’s stock price nicely during Snowflake’s first stock trading day as a public company. But investors should be skeptical. There is a killer combination out there–no clear picture of the unique value of… Read more ›
It is recommended for early stage enterprise software businesses to strictly follow minimum viable product (MVP) theory. Can you truly say your business is following this model? If you aren’t familiar with the theory you should drop everything (including reading… Read more ›
Are you relying solely on reactive marketing to drive opportunities for your complex product? There are at least 2 tactics you should add to content marketing, inbound marketing, response based marketing for the sales you need for your complex product.… Read more ›
If there is one set of principles early stage enterprise software businesses must follow it is “build, measure, learn”. Eric Reiss presented this method in his book The Lean Startup. Reiss got his idea from Toyota Motors. It is a… Read more ›
Successfully managing the performance of enterprise software sales people depends upon analyzing a few metrics about sales staff behavior. Back in December, 2018, Sanaz Namdar and Ryan Fuller published a story on the Harvard Business Review website, “A Look into… Read more ›
Looking to appeal to millennial enterprise software buyers in 2020? Be sure to outfit your online presentation with lots of case studies and customer success stories. Why do you need to appeal to them? If you are a CMO at… Read more ›
Do sales, customer service, accounting & engineering in your enterprise software business each communicate a consistent public message? If you don’t know the answer to this question, you need to find out. When each of these departments have a clear… Read more ›
Have you measured the change readiness of your staff? If you haven’t, you should. The success of any plan to change how work gets done at your business depends upon you and your change management team having a comfortable grasp… Read more ›
Software companies looking to expand should be aware of the pluses and minuses of platforms. Reading a short interview with the CEO of an ERP vendor can help – “Tech industry might have weathered the storm so far, but challenges… Read more ›
