Don’t waste resources on PPC (pay per click) campaigns, neither for your enterprise software, nor for your software platform. When a very large organization reaches a decision to buy software an agreement to proceed has been reached by many different… Read more ›
You should plan on a limited set of users for your low code tools. Your customer success team needs to be responsible for training these users. Don’t build a bunch of no code tools and simply offer them without backing… Read more ›
Continuous experimentation should be a best practice. Because so much of how products are received by markets lies below the surface of day to day activity in pandemic 2020, early stage enterprise software businesses need to collect data on web site visitor… Read more ›
Recurring revenue is the holy grail for enterprise software. Whether it takes the form of renewals on an annual maintenance plan, or renewals on cloud subscriptions, healthy renewals are the bricks in your revenue wall. Cloud subscriptions are the better… Read more ›
COVID-19 (AKA the pandemic of 2020) increases the need for learning at big organizations. Learning and Development departments are a more important factor in how decisions are made about IT solutions. Solutions may work great, but if personnel (so-called “end… Read more ›
Sales and marketing leaders in the core team of your startup enterprise software business need to be generalists, usually referred to these days as “5 tool players”. The entrepreneur running the business almost always exhibits, to some degree, these same… Read more ›
One of our clients, VisualSP, markets “context-sensitive” software for any web platform. “Context-sensitive” means the VisualSP system identifies a user’s web page and then takes a rules-based action. The page identification process is almost immediate. The user clicks on a… Read more ›
Hitting goals requires measurement of activities. Here is a simple example: if you don’t walk, then how can you reach the top of a hill? In this example walking is the activity you need to take to reach your goal,… Read more ›
Gartner ignores Chromebook sales data for big organizations. This news came out in a big way late last month, October, 2020. In a story titled “PC Demand During Pandemic Fuels Strongest U.S. Market Growth in a Decade” written by Maria… Read more ›
It pays to respect the known limitations of online communication in your business plan if you plan to continue doing business during the pandemic of 2021 and, perhaps, 2021. What are these known limitations? Recent research published by Andrew Brodsky,… Read more ›
