In his bestseller “They Ask You Answer” Marcus Sheridan devotes a lot of pages to the following argument: You need to add a pricing section on your website. Be sure to be completely transparent about the cost of the products… Read more ›
Should we publish pricing on our website for our enterprise software business? My advice is “no”. Why? Your website is a tool you should use to provide people visiting your site with as much information as they require to decide… Read more ›
Another important reason to add success stories and case studies to your website is to provide site visitors with real-life examples of what your software delivers. I have worked with enterprise software marketing teams over the years. These teams can… Read more ›
Let your choice of how your marketing and sales teams can best engage with prospects dictate the information you provide on your website. Answering yes or no questions like the following can help you make this choice: Is my enterprise… Read more ›
Spending money on LinkedIn and Twitter marketing is a better decision than spending money on search engine optimization. Your enterprise software solution is a complex product capable of meeting the needs of different groups within the same organization. If your… Read more ›
Some customers will never accept cloud. Most of these customers require very high levels of data security. Because Ethernet is a packet based network it will never be possible for these big customers to migrate all of their data to… Read more ›
Which comes first? Building your industry personas, or building your inbound marketing plan? Building your industry personas. In an article titled “How to Build an Inbound Marketing Strategy in 24 Hours” Spencer Powell presents the proper timing: “Identify Audience” is… Read more ›
Looking to appeal to millennial enterprise software buyers in 2020? Be sure to outfit your online presentation with lots of case studies and customer success stories. Why do you need to appeal to them? If you are a CMO at… Read more ›
Google Cloud may be taking share from Microsoft Azure and Amazon AWS. Microsoft and Amazon’s latest quarterly earnings reports were notable. Both showed declining rates of growth in their respective cloud businesses. In contrast Alphabet reported nearly a 50% growth… Read more ›
Sound familiar? You just spent a few days analyzing revenue. Your sales aren’t reaching forecasted targets. So you think you need multi-year signups for your SaaS. We think you need to reframe the problem. Consider carefully what happens if you… Read more ›
