Internet Archives | Marketing, Promotion & Sales Consulting for Business

Need multi-year signups for your SaaS? Or should you reframe your problem?

Sound familiar? You just spent a few days analyzing revenue. Your sales aren’t reaching forecasted targets. So you think you need multi-year signups for your SaaS. We think you need to reframe the problem. Consider carefully what happens if you… Read more ›

July 21, 2020

Ira Michael Blonder

SaaS

business planning, investors, pricing, product management, saas, software as a service

Perhaps accurate metrics on the extent of cloud adoption are not important

A lot has been made over the last few weeks about a skew between Microsoft’s announcements about sales of cloud SaaS and PaaS subscriptions to enterprise business and the extent to which these subscriptions are actually used. For any readers… Read more ›

March 5, 2015

Ira Michael Blonder

Cloud

azure, cloud, google, google apps, microsoft, office 365, PaaS, saas

Facebook adds to its success as a leading medium for online advertisers

A couple of articles published recently point to further gains by Facebook as a leader in the media market for online advertisers. The first of these, titled Why Google Should Fear Facebook’s New Product Ads, which was written by Garrett… Read more ›

February 19, 2015

Ira Michael Blonder

Social Media

adweek, al urbanski, dark data, direct marketing news, facebook, garrett stone, online advertising, online media, personalization, salesforce, unstructured data

Microsoft and its partners continue efforts to take down obstacles to wider cloud adoption by enterprise business

Rackspace, a leading provider of managed services to enterprise businesses, reported earnings on February 17, 2015. Some remarks from its CEO, Taylor Rhodes, point to what maybe a promising indicator of enterprise business moving towards increased use of cloud IaaS,… Read more ›

February 18, 2015

Ira Michael Blonder

Cloud

active directory, azure, barrons, hybrid computing, IaaS, managed services, microsoft, PaaS, rackspace, saas, taylor rhodes, tiernan ray

NoSQL is, for better or worse, inevitable

The following comments are based on a literal definition of the NoSQL acronym, “Not Only SQL”. So readers are advised not to interpret my comments as an endorsement of “NoSQL databases” (MongoDB, DocumentDB, etc). A lot has been written… Read more ›

February 7, 2015

Ira Michael Blonder

Cloud

analytics, cloud, data, ethernet, hypertext, nosql, prediction, rdbms, sql, sturctured data, unstructured data

Is it too late for Microsoft to establish a position in the smart car market?

In February, 2014, Ford announced its decision to terminate work on the Sync automobile mobile device controller system, which was a joint effort with Microsoft. Nonetheless, Microsoft has continued to aggressively compete for a share of the smart car market.… Read more ›

December 2, 2014

Ira Michael Blonder

Smart Cars

acura, bluetooth, cortana, ford, microsoft, mobile device controllers, smart cars, windows phone 8.1

Don’t look to Facebook at Work to change much in the world of enterprise social, but enterprise recruiting could be a different story

Facebook At Work, should it be released in early 2015, isn’t likely to make a dramatic appearance on the market for enterprise social computing solutions. It’s not as if consumers of this kind of computing solution have few choices. But… Read more ›

November 26, 2014

Ira Michael Blonder

Enterprise Social

enterprise collaboration, enterprise computing, enterprise social, facebook at work, hierarchical organizations, social computing, yammer

Is Salesforce.com in the cross hairs as mature ISVs jump into the customer data and analytics markets?

Salesforce.com acquired ExactTarget in 2013. Arguably, ExactTarget can produce a comparable quality of customer data to Facebook, or the just announced IBM Twitter partnership. But as Marc Benioff, CEO remarked during Salesforce.com’s Q2 2015 Earnings Conference call, Salesforce.com is an… Read more ›

November 12, 2014 1 Comment

Ira Michael Blonder

Enterprise Social

enterprise computing, enterprise social, ibm, keith block, salesforce, twitter

Marketers look to be succeeding with customer data and have pressing needs to consume more

During Facebook’s Q3 2014 Earnings Conference Call, Mark Zuckerberg, CEO reported $3.2 Billion gross revenue for the quarter, and a 64% year over year increase in their advertising business. In contrast, Google, as Patrick Pichette, Senior Vice President and CFO… Read more ›

November 11, 2014

Ira Michael Blonder

Social Media

consumer non durable goods, facebook, ibm, online chatter, online marketing, social media, unstructured data

The Azure cloud wants to power the Internet of Things

Before turning over the Keynote podium at Microsoft’s Tech Ed Europe 2014 event to another Microsoft Corporate Vice President, Joe Bellfiore, Jason Zander brought two recent success stories to his audience’s attention: the London Underground, “a user of Azure with… Read more ›

November 5, 2014

Ira Michael Blonder

internet of things

coca cola, internet of things, iot, jason zander, london underground, tech ed europe 2014, windows embedded

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Need multi-year signups for your SaaS? Or should you reframe your problem?

Perhaps accurate metrics on the extent of cloud adoption are not important

Microsoft and its partners continue efforts to take down obstacles to wider cloud adoption by enterprise business

NoSQL is, for better or worse, inevitable

Is it too late for Microsoft to establish a position in the smart car market?

The Azure cloud wants to power the Internet of Things