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Early Stage Enterprise IT ISVs can plan on a Single Role for Head of Sales and Marketing

Enterprise IT ISvs can plan on combining responsibilities for marketing (including product marketing and marketing communications), and sales into one leadership position. In fact, it makes complete to implement this staffing strategy. The facts are that it is critically important Read more ›

Marketing Communications Expertise is in High Demand for the Enterprise IT Software Market

Much of the methodology implemented by the Google search engine to produce the linear, ranked results to search queries, as well as the methodology used by its competitors to produce similar results, is based upon analysis of text information found Read more ›

Enterprise IT Software Sales People Must be Comfortable Playing the Role of Facilitators

We very much like how the BusinessDictionary dot com web site defines the term “facilitator”. In fact, this definition illuminates not only the activities typical of facilitation, which include: ensuring clear communication between members of a team, and contributing to Read more ›

Converging Roles: Enterprise Software Sales Personnel and Facilitators

Increasingly, models of highly successful enterprise software sales talent are diverging from the traditional stereotypical sales person. Yesterday’s emphasis sales people with thick skins, who can take over a crowd, dripping high energy and the like is long gone. Now, Read more ›