During the Keynote Address of Microsoft’s 2014 TechEd Conference, Brad Anderson, Corporate Vice President, spent a considerable amount of time citing the explosive growth of smart devices and the enormous amount of additional data they produce. Mr. Anderson appeared to be citing these facts as examples of the important drivers for organizations to adopt a cloud data repository architecture, together with matching, Software as a Service (SaaS), computing procedures.
Mr. Anderson pointed out the value of cloud repositories for all of this new data, but not just any cloud repositories, he really focused on public cloud.
The tone of the opening few moments of the Keynote is very much along the lines of an argument from authority. The multimedia content supporting Mr. Anderson’s presentation includes interviews from unnamed authorities (presumably staff at Microsoft). Each interview is a testimony either to the value of all the new data produced on a device-to-device basis, or to the usefulness of a ubiquitous cloud repository for the data and related computing processes. One interviewee even states “Don’t be afraid of it, just jump on for the ride”
Whether at a subliminal level, or consciously, anyone viewing the presentation will likely perceive the presentation as an effort to encourage usage of the cloud, along with acceptance of the value of smart devices, and all of the data they produce. Perhaps the reason for the evangelical tone of the presentation is some resistance in the TechEd community (which is made up of “IT Professionals and Enterprise Developers”) to public cloud computing resources, and, perhaps, big data, which is the stuff produced by all of the smart devices cited in the presentation.
If my assumption is correct (and I have nothing substantive from Microsoft® to indicate it is correct), then it is also safe to infer the enterprise organizations supported by these professionals and developers have expressed a reluctance to embrace public cloud computing offers.
The impact on the big picture of what this all may mean for Redmond’s product marketing plan is as follows:
- There is a need to encourage faster adoption of the usefulness of public cloud computing on the part of enterprise businesses
- Redmond benefits when more customers use Microsoft’s public cloud offers
- Redmond is firmly seated on the “Internet of Things” bus
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