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Intel Introduces an embedded platform for industrial and automation markets and talks up 64-bit processors for tablets

March 4, 2014

On February 25, 2014, Intel® published a press release on its new embedded platform for industrial and automation markets. Titled “Intel Introduces Family of Virtualization Solutions for Industrial Systems”, the press release focuses on a new embedded system from Intel’s “Internet of Things” solution group titled the Intel® Industrial Solutions Consolidation Series. The platform is described as “a complete bundled solution containing an embedded computer with an Intel® Core i7 processor and a pre-integrated virtualization software stack.” (quoted from Intel’s press release, February 5, 2014. A link to the entire press release has been provided above).

The “pre-integrated virtualization software stack” will be of interest to machine OEMs. This component offers a lot of support for applications built on Microsoft®Windows, including Wind River’s version of Hypervisor.

OEMs will also want to stay tuned for further news from this product group. The announcement claims a release date sometime later this year for the virtualization software stock without the embedded system. McAfee Embedded Control® will be included.

Intel republished a couple of press releases from Fall, 2013 coincidentally, last week, with the world Mobile Conference held in Barcelona, Spain. The first of these, titled “64-Bits Matter as Mobile Computing Evolves” argues the imperative of provisioning 64-bit mobile devices to satisfy consumer appetite for more multi-tasking and memory. The release also appeals to Windows-centric enterprise IT organizations, arguing support systems already in place can be easily extended to include 64-bit architecture mobile devices.

This is an old press release. It neither mentions the simpler, less memory demanding Android and/or Chromebook architectures. Absent, too, is any reference to Apple’s pioneering foray into 64-bit architecture devices, including iPad and iPhone models. Anyone reading the release would likely question how Windows-centric enterprise IT will be of much help for enterprise Mac users.

The final press release, titled “Intel’s Bay Trail: Multicore SoC Family for Mobile Devices” is, once again, a release originally published in September, 2013. The Atom SoC processor powers Dell’s Vue Windows 8.1 tablet. Other PC OEMs, including Lenovo®, ASUS®, and HP® are all building tablets and ultrabooks on the Atom processor and the rest of the Bay Trail architecture. The release ends with mention of a revival of the old Celeron processor set, with presumably competitive pricing ($250.00 for an ultrabook with a touch screen display). But with OEMs marketing devices running the Chromebook architecture at a price point below $250.00 to retail consumers, readers will be hard pressed to see how the Celeron pricing for Ultrabooks is competitive.

Ira Michael Blonder

© IMB Enterprises, Inc. & Ira Michael Blonder, 2014 All Rights Reserved

internet of things
  • Ira Michael Blonder calls on over thirty five years of experience marketing, promoting & selling tangible and intangible products and services within his consulting practice. He has first hand experience with several very early stage businesses targeted to Fortune 100 customers. The common thread between these early stage efforts is that product and/or service offerings incorporated computer technology. He is an excellent choice for a CEO in need of a trusted advisor as products, promotion and sales are planned.

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