IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

End users benefit from in-context access to tech training content when new computing platforms are implemented

IraMichaelBlonder
IraMichaelBlonder
February 4, 2015

2-Color-Design-Hi-Res-100px-widthAdoption initiatives accompany almost any type of platform change for enterprise computing consumers. These projects are so common a whole industry developed around them. Back in the 1990s the business was referred to as “business process re-engineering”. Today the same type of work is rolled up and into something called “change management”.

The core objective of almost all of these efforts is to convince a specific group of computing users within an organization — usually “end users” — to adopt the new platform. The strategy powering the project is to provide end users with the technical support and methods they need to successfully transition from one way of doing the computer tasks they face on a daily basis, to another. The tactics include technical support teams, training intensives, and management testimonials on why the platform change was required in the first place.

Readers should not consider cloud systems to be somehow miraculously free of this burden. The adoption challenge big, mature ISVs like IBM, Microsoft, and even Google face when they partner with customers to help end users transition from on-premises computing systems to SaaS and/or PaaS offers in the cloud are the same ones faced just 20 years ago when IBM was seeding enterprise computing markets with Lotus Notes. Adoption is adoption is adoption . . . Or so the saying should go.

One of our clients, Rehmani Consulting, Inc. has brought to market a solution capable of making the whole adoption process easier. VisualSP is a help system built for Microsoft’s SharePoint computing platform. The “one-two punch” of the product amounts to a combination of:

  1. a unique method of exposing, in-context, the kind of technical training content for which enterprise end users have demonstrated an appetite, meaning short, right to the point presentations of computing procedures. The process by which end users absorb the content is referred to as “on-demand training”
  2. and lots and lots of video content

We have marketed the solution since July, 2012. In this space of time we have worked with some very large, prominent, multi-national corporation to help them accelerate their adoption effort with this product. Perhaps as many as 500K SharePoint users are now benefiting from the VisualSP system.

There is no reason why a solution like VisualSP cannot deliver comparable benefits to ISVs in need of a method of stimulating adoption of a computing platform. Our solution is built with modern software tools — HTML 5, JavaScript and CSS. If you would like to learn more about how our solution may help your efforts, please let us know.

Ira Michael Blonder

© IMB Enterprises, Inc. & Ira Michael Blonder, 2015 All Rights Reserved

Enterprise Computing
  • Ira Michael Blonder calls on over thirty five years of experience marketing, promoting & selling tangible and intangible products and services within his consulting practice. He has first hand experience with several very early stage businesses targeted to Fortune 100 customers. The common thread between these early stage efforts is that product and/or service offerings incorporated computer technology. He is an excellent choice for a CEO in need of a trusted advisor as products, promotion and sales are planned.

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