Enterprise tech ISVs should recommend hybrid computing platform scenarios to their customers
Enterprise technology consumers have made their reluctance clear. In most cases they will not agree to incur the expense and effort required to migrate on-premises computing platforms, like Microsoft SharePoint, to public cloud tenancy. So the ISVs owning the IP supporting these platforms, Microsoft, Oracle, SAP, IBM, EMC, etc, should promote hybrid computing scenarios to these customers.
Anyone reading an article written by Jeffrey Schwartz, and published to the RedmondMag web site on February 20, 2015, will get this dose of reality. The article is titled SharePoint MVPs: ‘On-Prem is Very Much Alive and Well’, and is composed of a set of quotes from participants in a TweetJam, including Asif Rehmani, who is a client of ours. Rehmani is the CEO of VisualSP. VisualSP is also the name of Rehmani’s leading product, which, in my opinion, should be a core component in any adoption strategy for SharePoint for a large community of users. VisualSP provides SharePoint users with access to high powered technical tips, in video format, directly within the SharePoint workspace — in other words, “in-context”. This writer serves as Vice President for Business Development for Rehmani’s company.
The TweetJam was organized by Christian Buckley who also served as its moderator. Buckley, himself, is a SharePoint MVP and a familiar spokesperson on SharePoint topics.
The specific challenge platforms represent to stakeholders thinking about migrating enterprise applications to public cloud alternatives, is the opportunity users have, more often than not, seized to customize them. An ERP system built on SAP, Oracle, or Microsoft components, for example, usually includes an extensive set of features either provided by third parties, or built, from the ground up, with custom code. As the MVPs quoted in Schwartz’s article make clear, from their quotes, the effort required to migrate these “computing realms” entirely over to a public cloud PaaS like Office 365 is a non-starter.
Apparently Microsoft (the clear leader in this effort. Microsoft has used its “Mobile First, Cloud First” campaign to help its enterprise computing customers decide to migrate to Office 365 and Azure. The start of this campaign coincided with Satya Nadella’s ascendance to the position of CEO of the company in 2014. Nadella was the first to articulate this slogan of the Microsoft brand) has gotten this message. Several articles were published over the last two days about an event freshly added to the Microsoft Ignite schedule for May, 2014 — an early peek at SharePoint Server 2016.
This change is a healthy transformation of a campaign which appears to have been too brittle for its targeted audience to adopt. Hybrid computing scenarios, with a public cloud component supporting appropriately chosen computing requirements, operating, in tandem, with an on-premises data center, is the solution the enterprise computing market appears to favor. After all, no one likes ultimatums — least of all one’s core customers.
Ira Michael Blonder
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