Positioning Windows 8 versus Windows 10
On January 20, 2015, the GeekWire website published an article written by Todd Bishop and Blair Hanley Frank, which discusses Microsoft’s Windows 10 operating system and a public event (the actual debut of the consumer version of this O/S), which is scheduled to be held on January 21, 2015. The title of the article is Does the world still need Windows? What’s at stake for Microsoft in the Windows 10 consumer preview. Bishop and Frank summarize in this article some statistics coming out of NetApplications, which depict an enterprise computing world largely dominated by Microsoft’s Windows 7 operating system (56% market share vs 14% market share for a combination of Windows 8 and Windows 8.1 desktops).
The statistics are included to buttress a portrayal of some of the challenges in front of this new operating system, as Microsoft prepares for its event. The article argues Microsoft faces an imperative, which it must successfully address, via the January 21st event, to ” . . . assure [the public] that Windows 10 won’t cause them to punch their PC. Windows 8’s dual interface, straddling the line between desktop and tablet features, has caused confusion and frustration for many longtime Windows users.” A similar call for urgency can be found in a number of other articles published on the same topic.
Is it possible Microsoft’s public relations team has encouraged the news community to adopt this approach to the event, which I would summarize as “Windows 10 is a radically different operating system from Windows 8.1”? I have no information to indicate whether this is the case, or not, but the similarity in tone between these articles is, perhaps, attributable to a set of “talking points” someone sent out. At least it is fair to say there has been no press from Redmond countering the tone or substance of these articles.
I have been running Windows 10 Preview on a laptop since the start of the preview program (I believe the program kicked off in October, 2014). The laptop, an HP Envy, shipped with Windows 8.0, which I upgraded to Windows 8.1. In my opinion the differences between Windows 10 and Windows 8.1, at least as of Build 9879, are not radical. The real takeaway, for me, from the Windows 10 Preview experience, is a refinement of Windows 8.1, where the user interface is now a consistent experience of apps and other desktop components. Is it necessary to combine both experiences in one operating system? I would answer it is, given the reality of an enterprise computing world where mobile hardware devices are the norm.
Microsoft is not the only vendor of these systems seeking to present consumers with a “unified” computing experience. Both Apple and Google (Android and Chrome) have come around to the same approach, which should be something of a vindication for the original notion powering Windows 8.1. I am looking forward to tomorrow’s event. It might even be fun.
Ira Michael Blonder
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