Anyone watching the Windows 10 segment of the webcast of the Keynote presentation from Microsoft’s Tech Ed Europe 2014 event will likely catch the appeal Joe Bellfiore, Corporate Vice Presdident, Windows Division is making to the enterprise business attendees in his audience. The old branding message “Windows is the best O/S for all types of computing” has been replaced with a new pitch characterized by its razor sharp “focus on enterprise” computing and the people responsible for its success within a typical organization.
What follows is a rhetorical argument (made up of 4 cornerstones) of why enterprise IT organizations, and the CIOs at the top, should look favorably on Windows 10, whose “first phase of engagement is really aimed at an enterprise audience”. The four cornerstones are:
- One converged Windows Platform
- A product people will love to use
- Protection against modern security threats
- Managed for continuous innovation
But the house to be built on these cornerstones is really a rebuild of the old edifice where new computing solutions popped up in organizations as the result of IT’s efforts to introduce them, and an attempt to bring down the dominance of lines of business (LoBs), who have recently staged a coup named BYOD and wielded a sword called consumerized IT to wreak havoc for the teams of computer support personnel ostensibly responsible to manage their computing activity.
In this writer’s opinion, the second cornerstone is nothing new. Microsoft has attempted, all along, to claim the title of best O/S for all types of computing. One need only reflect on one of the video ads for the original Surface tablets, titled Microsoft Surface – Commercial HD to get this point.
A word of caution: this claim hasn’t worked in the past (skeptical readers are advised to just think about the comparatively poor sales performance of the original Surface to get the point. If it worked so well, why the $900 Million write down?) and doesn’t look likely to win in the near future. Further, enterprise IT organizations may actually like their new way of operating in catch up mode. Perhaps it makes more sense for spokespeople like Bellfiore to emphasize each of the other cornerstones, and back pedal on the second.
Ira Michael Blonder
© IMB Enterprises, Inc. & Ira Michael Blonder, 2014 All Rights Reserved