Satya Nadella sent a lengthy, detailed memo to all Microsoft employees on July 10, 2014 at 6 am PT. This memo has been published on Microsoft’s public web site. Anyone with an interest in Microsoft should take the time to read the memo, in its entirety.
The timing of the publication of this memo, 12 days prior to Microsoft’s scheduled date to report its earnings for the latest fiscal quarter, and approximately 2 weeks post Google’s Developer I/O 2014 Conference, appears to have some purpose to it. This writer listened to the entire web cast of the Google event and wrote several posts to this blog on related topics. In the last of these, we noted how Sundar Pichai, Senior Vice President, attempted to directly address a core theme of Satya Nadella’s own articulated vision — productivity.
So the importance of “productivity” to the memo under discussion in this post appears to be more than coincidental. In fact, “productivity”, along with the detail included about the sheer volume of computing resources available to anyone in what Nadella refers to as our “cloud first, mobile first” world, are cast in a very different light in this memo, at least as we have read it. Perhaps everything does come down to a critical balance, as Nadella seems to state: “We will build the solutions that address the productivity needs of groups and entire organizations as well as individuals by putting them at the center of their computing experiences.” (quoted from a memo from Satya Nadella to the staff at Microsoft, which was published on July 10, 2014. We have provided a link to the entire memo at the top of this post). On one side are the “computing experiences”, and on the other are “individuals”.
Perhaps Nadella is providing his audience with a glimpse of Microsoft’s unique niche in this new market where it competes directly, principally with Google and Apple. The bet seems to be on the importance of what we refer to as the “personalization” factor. In other words, tons of data are really great, but if the data isn’t tailored for my unique requirements as a consumer, it might just be too much for me to handle, and, therefore, not worth much at all.
Anyone using either Windows Phone, or the Surface tablet (and perhaps XBOX as well) is experiencing a different approach to computing, one which appears to be imbued with this “personalization” factor. It will certainly be interesting to see if our reading is accurate.
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