Perhaps Microsoft’s CEO was not far off when he articulated a new vision of a Mobile First Cloud First world back on March 27, 2014. This writer paid a visit to MobileIron’s website and found very similar themes running through a short promotional video exposed on the site, which provides an overview of the imperatives driving MobileIron solutions.
MobileIron offers a Mobile Device Management (MDM) solution. This MDM solution has been included in Gartner’s Magic Quadrant for MDM. Most recently, Tiernan Ray of Barrons reported on analyst comments about MobileIron, which were attributed to Karl Kierstead of Deutsche Bank. According to Ray’s report, the availability of MobileIron, together with Apple’s next release of iOS (iOS 8, rumored to make its debut in September of this year), spells trouble for BlackBerry, and may hasten the pace at which large organizations migrate out of Blackberry’s BES.
A number of posts to this blog have been concerned with BlackBerry’s BES and the enterprise market for MDM solutions.
Readers interested in important technology themes running through the marketing communications efforts of ISVs should make special note of how Nadella first articulated a number of themes now carried forward by Microsoft competitors. Microsoft is a recent entry to the MDM market place via its Enterprise Mobility Suite. Perhaps it makes sense for MobileIron to address the same themes in its video. If nothing else, the reverberations point to the credibility of the points Nadella made back in March of this year.
During its recent IO event for 2014, Google added further credibility to Nadella’s presentation during a segment speaking to productivity. The same claims Nadella made for Microsoft software, and its objective to empower its customers with the most efficient methods of attaining optimum productivity, were made for the Android platform.
The reverberations are not, in and of themselves, particularly important. What is important is how they affirm the relevance of these themes for consumer and business computing in 2014. “Mobile First, Cloud First World” is not only a sophisticated juxtaposition, in rhetoric, of images and the “world”. It should now be considered an accurate portrayal of how consumers and business users accomplish their computing tasks.
Ira Michael Blonder
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