The lead story in the CIO feature of the Wall Street Journal on Monday, June 11th was The Morning Download: Apple Looks to Finish Off Microsoft. Michael Hickins, an Editor of the Journal posits that “[should” Apple [maintain] its current winning streak, CIOs will have to expend precious resources managing a more heterogeneous and complex IT environment, while an unlikely comeback by Microsoft may allow them to focus on more strategic activities.” We think this statement is complete hype. Further, it points the way for wise entrepeneurs who head up innovative technology businesses to tread to cash in on a market that will likely be under served should most folks drink Mr. Hickins’ Kool Aid.
While the research factories continue to turn out article after article extolling the sales numbers for tablets, (not to mention clever upwards distortion on the actual number of Macs in use at enterprise businesses. For example, Forrester reports that 50% of businesses will now issue Macs to managers and senior executives, but the actual percentage of Macs in this category still only amounts to 6% of the installed base of computing hardware, hardly a number to jump up and down about when compared to the comparable number of PCs in use in the same environments) entrepeneurs in need of a “road less traveled” will create applications for the less “sexy” but “put bread on the table” PC markets within these organizations.
We caution against putting too much emphasis on Microsoft’s coming release of Windows 8 as regards the true status quo of enterprise desktop computing. In our experience it can take as long as 3 years from the release date of a new operating system for the majority of enterprise customers to start thinking about a migration to the new platform. Windows 7 and Windows XP are still the truly ubiquitous platforms of today’s enterprise desktop computing and look to stay there for sometime.
While we can’t dispute the facts that tablets, smart phones and, potentially Mac computers have altered enterprise computing to some extent, we think it makes more sense to study the Red Hat success model than to pander to the tablet “horde” with yet another app that will fail to make money. More about that model in a later post.
If you understand that, for the foreseeable future, the desktop computing paradigm at enterprise businesses will remain Microsoft’s province and would like to brainstorm some product notions, then please give us a call.
You may telephone Ira Michael “Mike” Blonder at +1 631-673-2929 to further a discussion. You may also email Mike at email@example.com.
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