Gauge Market Behavior to Choose Products for Development
Technology products should never be developed simply on a hunch about important problems markets need to solve. Business intelligence must be gathered from markets to support allocating any resources to build products.
I think products like Google Glass are an example of how not to develop products. Google appears to have designed this product to solve a common need for a less obtrusive method of maintaining a constant bi-directional connection to electronic communications than currently offered by smartphones, tablets and PCs. But I don’t think this need actually exists. In fact, if one reads an article authored by Matt Haber and published to The New York Times website back on Sunday, July 7, 2013, A Trip to Camp to Break a Tech Addition one gets the sense the market is waking up to the debilitating nature of constant bi-directional electronic communication. Numerous studies point to much lower levels of productivity for people who do not take breaks from work.
My conclusion also applies to a new trend in automotive features development, which is proceeding in precisely the same direction. In other words, the major automobile manufacturers are adding text to speech computing systems to vehicles. The purpose of these systems is to permit drivers and passengers to listen to email, and text messages read to them while in transit. Once again, I don’t think there is a pressing need in the market for mobile data communications for this type of device.
Interestingly enough, in both the case of Google Glass and the automotive text to speech systems, there are serious questions about whether regulatory agencies will even permit the marketing of either device. Regulatory agencies are seriously concerned about the chance for driver distraction implicit to either product. So whether market participants actively pass up on buying these products, or not, may be entirely inconsequential. Regulatory agencies may prohibit sales of these products, altogether.
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