Is there a DevOps Value Gap for Enterprise IT Organizations?

We are reading a report on the DevOps concept published by O’Reilly and promoted on its O’Reilly Radar web site. We now understand that this concept presumes that, for many enterprises (like Netflix and Amazon as mentioned in the report), development teams will, literally, need to write programs for the computing infrastructure — including servers, applications, etc — in order to support the latest evolution of efficient enterprise computing. We must admit that we were way off with our presumption that DevOps had to do with the consumerization of IT in any other way than to provide the computing infrastructure for office workers who opt to bring their own portable storage to the enterprise IT work day through DropBox, iCloud, or some variant thereof.

While we feel kind of dumb at our own ignorance of what this concept is about, we need, as well, to point out that (now that we understand a bit more about DevOps) we think it will be quite awhile before the average Enterprise IT organization for a bank, diversified financial institution, or government agency opts for a DevOps strategy. We base our assumption on two points:

  1. Despite lots of prodding, enterprise IT CIOs will not endorse wholesale adoption of off premise computing unless/until the associated security risks can be objectively verified as entirely subdued and manageable, going forward
  2. The wholesale virtualization of servers, applications and networks is a specialized method that works very well for some enterprises and not nearly as well for others. Therefore, we do not see CIOs, en masse, jumping on lots of virtualization in the coming near term

It is fine for Netflix, and/or Amazon to embrace cloud and lots of virtual computing. Indeed, it is fine for Microsoft® to promote its version of the same capabilities via Windows Azure and its “infrastructure on demand” concept.

Nevertheless, the primary customer for these services are still not the enterprise IT organizations that we just pointed to. Rather, these customers are either, in the case of Netflix, retail customers, or in the case of Amazon and, we will venture, Microsoft, emerging businesses in the SMB category, which likely includes lots of emerging technology efforts. As far as the data center crowd is concerned, the assumptions required to truly avail of DevOps as a methodology are still very far off in the future. We plan on looking further into O’Reilly’s report with our next blog post on this topic. As well, we plan to search a bit harder to see if we can find an enterprise IT success story (as we see it) for this concept.

If you are an ISV developing a DevOps solution and want to make sure that your MARCOM effort is on track, please consider IMB Enterprises, Inc. We look forward to an opportunity to work with an ISV that understands the value imperative as it considers how best to handle MARCOM for this type of product. Please call Ira Michael Blonder at +1 631-673-2929 to further a discussion about our retained consulting services. Plans begin as low as $1250.00 per month (3 mos minimum). You may also email Ira at

© IMB Enterprises, Inc. & Ira Michael Blonder, 2012 All Rights Reserved

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