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How to Evaluate the Impact of Gartner’s Magic Quadrant on the Fortunes of Early Stage ISVs

IraMichaelBlonder
IraMichaelBlonder
September 19, 2014

Early stage ISVs are not likely candidates for Gartner’s Magic Quadrant. So anyone interested in specific technology genres covered by Gartner with Magic Quadrants should plan on digging deeper if a list of all important players is to be compiled.

The CMS Wire blog recently provided a list of some of the most important criteria Gartner reviews before deciding to include an ISV in a Magic Quadrant ranking.

In a post titled Gartner Names Wise Choices for Workplace Social Software. Here are some of the criteria:

  • An ISV must employee at least 80 people, worldwide
  • ISVs with gross product sales less than $12 million, in the specific technology genre covered by the Magic Quadrant, will not be considered
  • Neither will any ISV with a customer list of less than 20 paid organizations representing 5K paid users

In this writer’s opinion, Gartner’s Magic Quadrant is more of a curation of ISVs worth consideration by larger businesses, than anything else. A listing in the “Leaders” quadrant by no means identifies an ISV as particularly “innovative”. It may be helpful to think of the ISVs in this top right sector of the famous Gartner Magic Quadrant graph as the most widely adopted of the ISVs included in the ranking, with, perhaps, an extensive set of features.

Early stage ISVs should neither expect to be included in a Magic Quadrant, nor, in this writer’s opinion, agree to be considered for inclusion in one of these rankings. Technology consumers are not often aware, neither as to the criteria Gartner applies as one of these Magic Quadrants is assembled, nor as to how Gartner applies one of these rankings. So early stage ISVs passed over, but mentioned, are oftened incorrectly considered “also ran” entries.

Maintaining an under the radar posture is preferred. It may even make more sense to continue to decline opportunities to participate in a Magic Quadrant ranking after achieving the critical mass required of each participant. Why risk inclusion in any quadrant other than Leaders, given consumer misunderstanding of what the rankings actually mean.

Ira Michael Blonder

© IMB Enterprises, Inc. & Ira Michael Blonder, 2014 All Rights Reserved

Under the Radar
IraMichaelBlonder
  • Ira Michael Blonder calls on over thirty five years of experience marketing, promoting & selling tangible and intangible products and services within his consulting practice. He has first hand experience with several very early stage businesses targeted to Fortune 100 customers. The common thread between these early stage efforts is that product and/or service offerings incorporated computer technology. He is an excellent choice for a CEO in need of a trusted advisor as products, promotion and sales are planned.

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