Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

branding

Does Google face a difficult internal challenge as it addresses the enterprise computing market with products?

Perhaps the biggest obstacle to Google for work improving its success in the enterprise computing market is Google's approach to marketing communications. Where are the blogs? Is there an easy-to-find repository full of the kind of promotional information enterprise tech consumers have demonstrat...

Ira Michael Blonder
5 years ago

Microsoft looks at the inevitability of big data

Jason Zander, a Corporate Vice President at Microsoft opened his segment of the Keynote presentation for Microsoft's Tech Ed Europe 2014 with a compelling argument for the inevitability of big data. Zander presented some numbers indicating the global population of smart devices has now surpassed ...

Ira Michael Blonder
5 years ago

Simpler Branding May Drive Higher Levels of User Adoption for Microsoft’s Office 365 Business Productivity Cloud SaaS

For most business users, Microsoft's Office suite is a familiar set of computer tools. But some of this familiarity is associated with a hybrid "feature rich" and "hard to use" brand. Simplifying this branding, by turning down the "hard to use" component may help Microsoft's efforts to persuade m...

Ira Michael Blonder
5 years ago

Does It Make Sense for Google to Continue to Pursue a Brand on the Societal Edge?

On Monday, November 25, 2013, The online New York Times published an article by Andrew Pollack titled F.D.A. Demands a Halt to a DNA Test Kit’s Marketing. The DNA Test Kit of interest is manufactured and marketed by 23andme, a business operating with the financial backing of Google. Opting to inv...

Ira Michael Blonder
6 years ago

A Contrarian’s View of Microsoft’s Announced Plan to Acquire the Mobile Handset Business from Nokia

We all awoke yesterday, Tuesday, September 3, 2013 to the news Microsoft® plans on acquiring the mobile handset business from Nokia. Nokia, in turn, announced its acceptance of Microsoft's offer. We think this $7 billion planned acquisition will provide Microsoft with a unique opportunity to ...

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Ira Michael Blonder
6 years ago

On Steve Ballmer’s “Transforming Our Company” Memo as a Public Relations Document

Much has been written about the "One" Press Release published by Microsoft® on Thursday, July 11, 2013. But we think the accompanying memo, "Transforming Our Company" is an equally important piece of public relations collateral for markets to digest. The memo is written for internal publicati...

Ira Michael Blonder
6 years ago

When Commodities are Cloaked in High Tech, Buyers Can Fail to Recognize True Innovation

Advanced manufacturing techniques help competitors in commodity markets lower their cost of production. Creative product marketing teams can portray these techniques as true innovation, and thereby cloak the real mainstream nature of products from buyers. When this happens, competitors with truly...

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Ira Michael Blonder
6 years ago

Sloppy Marketing Communications is a Tell Tale Sign of Markets Approaching a Peak

On Monday, May 6, 2013, the "Heard on the Street" column in The Wall Street Journal included a short piece authored by Rolfe Winkler, LinkedIn's Real Value: Knowing All About People in All the Right Places. The article, in our opinion, is notable for a number of reasons, including misuse of commo...

Ira Michael Blonder
6 years ago

Good Guys Don’t Always Look the Part — Concluding Our Review of ‘Facebook Leans In’ by Kurt Eichenwald

This is our final post on Kurt Eichenwald's article on Facebook, Facebook Leans In. But what's potentially more damaging to Facebook about Mr. Eichenwald's article is the very digital nature of the editorial content, which amounts to a set of ones and zeros. Facebook is all good. Mark Zuckerberg ...

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Ira Michael Blonder
6 years ago