Perhaps the biggest obstacle to Google for work improving its success in the enterprise computing market is Google’s approach to marketing communications. Where are the blogs? Is there an easy-to-find repository full of the kind of promotional information enterprise tech… Read more ›

We all awoke yesterday, Tuesday, September 3, 2013 to the news Microsoft® plans on acquiring the mobile handset business from Nokia. Nokia, in turn, announced its acceptance of Microsoft’s offer. We think this $7 billion planned acquisition will provide Microsoft… Read more ›

Advanced manufacturing techniques help competitors in commodity markets lower their cost of production. Creative product marketing teams can portray these techniques as true innovation, and thereby cloak the real mainstream nature of products from buyers. When this happens, competitors with… Read more ›

On Monday, May 6, 2013, the “Heard on the Street” column in The Wall Street Journal included a short piece authored by Rolfe Winkler, LinkedIn’s Real Value: Knowing All About People in All the Right Places. The article, in our… Read more ›

This is our final post on Kurt Eichenwald’s article on Facebook, Facebook Leans In. But what’s potentially more damaging to Facebook about Mr. Eichenwald’s article is the very digital nature of the editorial content, which amounts to a set of… Read more ›