Perhaps the biggest obstacle to Google for work improving its success in the enterprise computing market is Google's approach to marketing communications. Where are the blogs? Is there an easy-to-find repository full of the kind of promotional information enterprise tech consumers have demonstrat...

On Monday, November 25, 2013, The online New York Times published an article by Andrew Pollack titled F.D.A. Demands a Halt to a DNA Test Kit’s Marketing. The DNA Test Kit of interest is manufactured and marketed by 23andme, a business operating with the financial backing of Google. Opting to inv...

Steve Ballmer's "One" press release and memo of Thursday, July 11, 2013 is entirely focused on the realignment of business units within Microsoft®. But we think this reorganization will have a substantial impact on market perception of important Microsoft products, including SharePoint®. ...

This is our final post on Kurt Eichenwald's article on Facebook, Facebook Leans In. But what's potentially more damaging to Facebook about Mr. Eichenwald's article is the very digital nature of the editorial content, which amounts to a set of ones and zeros. Facebook is all good. Mark Zuckerberg ...