Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

cloud

Perhaps accurate metrics on the extent of cloud adoption are not important

A lot has been made over the last few weeks about a skew between Microsoft's announcements about sales of cloud SaaS and PaaS subscriptions to enterprise business and the extent to which these subscriptions are actually used. For any readers unfamiliar with the current chatter about Microsoft on ...

Ira Michael Blonder

5 years ago

Microsoft lowers the volume on its Mobile First Cloud First clarion call at least for SharePoint

In the aftermath of SPTechCon Austin, and a number of announcements from Microsoft, not the least of which being the planned debut of SharePoint 2016, later this year, it is safe to say the volume on "mobile first, cloud first" has been turned down by Redmond. But not without a fight. Anyone read...

Ira Michael Blonder

5 years ago

NoSQL is, for better or worse, inevitable

The following comments are based on a literal definition of the NoSQL acronym, "Not Only SQL". So readers are advised not to interpret my comments as an endorsement of "NoSQL databases" (MongoDB, DocumentDB, etc). A lot has been written over the last few months on the promise – or illusion of on...

Ira Michael Blonder

5 years ago

Investors buy up shares of prominent social media ISVs despite slowing user growth

Perhaps investors are changing their taste in prominent social media ISVs. Could the search for a telltale sign of promise have shifted from substantial growth in users to what may be a meaningful increase in revenue? From the after hours trading experience of LinkedIn and Twitter on February 5, ...

Ira Michael Blonder

5 years ago

Competitors exhibit a strong desire for some of the recent success of Microsoft’s Office 365

On Wednesday, January 28, 2015, Amazon announced the launch of a new product: Amazon WorkMail. This new offer is targeted to enterprise businesses in need of email and calendar management offered on a subscription basis via a cloud service. The announced features of Amazon WorkMail position the p...

Ira Michael Blonder

5 years ago

Accenture publishes a study pointing to an expanded IT systems decision-making role for CFOs at many enterprise businesses

With a publication date of December 29, 2014, Accenture released its annual High Performance Finance Study for 2014. The findings presented reinforce the notion of a changed decision-making hierarchy for IT systems and solutions within many enterprise businesses. In my opinion, anyone with an int...

Ira Michael Blonder

5 years ago

SaaS offers running in the cloud, with full featured client side apps, hit some marketing head winds

As of mid October, 2014, two recent well publicized online security events -- one related to Dropbox, the other to SnapChat and an app named SnapSaved -- illustrate cloud hosts attempting to distance themselves from app developers providing the SaaS offer in the wake of a public online security e...

Ira Michael Blonder

5 years ago