enterprise software Archives | Marketing, Promotion & Sales Consulting for Business

Building a persona for a typical customer

Building a persona for a typical customer is a mission-critical task, especially for enterprise software businesses. Once you have identified the job to be done most customers think your product can successfully perform you need to put together a marketing… Read more ›

October 21, 2020

Ira Michael Blonder

Choosing Markets

buyer personae, buyer personas, complex sale, enterprise software, job to be done

Predictable revenue and your enterprise software business

picture of a graph view of factors effecting business performance

Is the notion of “predictable revenue” helpful for your enterprise software business? The answer depends on your answers to 3 yes or no questions. But before I jump into these questions, I want to make sure you and I share… Read more ›

October 8, 2020

Ira Michael Blonder

Management

enterprise software, managing revenue, sales management

The Snowflake story is all about the entrepreneur running the show

Might the Snowflake story be all about Frank Slootman, the CEO? I suspect it is. If I am write, there is a lesson here for leaders running early stage enterprise software businesses – being a pitchman doesn’t hurt. What do… Read more ›

October 7, 2020

Ira Michael Blonder

CEO

enterprise software, entrepreneurs, investors, ipos, pitchmen

Enterprise software businesses need enterprise management experience on their boards

Early stage software businesses are usually heavy on engineering and light on sales and marketing. This tendency to overweight the importance of engineering has been the case since at least the mid 1980s and has become more pronounced post 2010.… Read more ›

June 22, 2020

Ira Michael Blonder

Enterprise Computing

board of directors, complex sales, complex sales cycles, enterprise software, enterprise software as a service, enterprises software marketing, human capital

ISVs should operate with realistic assumptions about enterprise consumer appetite for product updates and software assurance

An important plank in the floor boards supporting most product plans for enterprise software is an assumption about enterprise consumer willingness to implement product updates, and, in turn, purchase software assurance. Therefore, early stage ISVs should ensure they are operating… Read more ›

October 8, 2014

Ira Michael Blonder

Enterprise Business

early stage isvs, enterprise business consumers, enterprise software, product updates, software assurance

How to Evaluate the Impact of Gartner’s Magic Quadrant on the Fortunes of Early Stage ISVs

Early stage ISVs are not likely candidates for Gartner’s Magic Quadrant. So anyone interested in specific technology genres covered by Gartner with Magic Quadrants should plan on digging deeper if a list of all important players is to be compiled.… Read more ›

September 19, 2014

Ira Michael Blonder

Under the Radar

cms wire, enterprise software, gartner, magic quadrant, social computing

It Pays to Spend Time in the North American Sales Team at Oracle

On Tuesday, September 2, 2014, Brian Womack, for Bloomberg, reported a Google announcement of a name change on one of its product lines. “Google Enterprise” became “Google for Work”. The executive quoted in Womack’s article, titled Google Renames Enterprise Unit… Read more ›

September 8, 2014

Ira Michael Blonder

recruiting executives

amit singh, enterprise sales, enterprise software, google apps for business, google for work, oracle

Succeeding at Enterprise Software Sales Still Requires Sales People Who Can Do Something More than Just Present Products

During the 2014 Technology, Media and Telecom Conference, hosted by JP Morgan, Judson Althoff, President of Microsoft, North America made clear the importance of “consultative” skills, rather than product presentation, to the success of sales of Microsoft software to enterprise… Read more ›

June 4, 2014

Ira Michael Blonder

Complex Sales

complex sales, enterprise software, jp morgan, judson althoff, microsoft, technology media telecom conference 2014

Is There a Best Background for an Enterprise Software Business Manager?

Justin Althoff is Microsoft’s President for the North American Market. Mr. Althoff was recently interviewed by Sterling Auty, Software Technology Analyst at JP Morgan. The interview took place on May 20, 2014, during JP Morgan’s Technology, Media & Telecom Conference.… Read more ›

June 3, 2014

Ira Michael Blonder

Staffing

enterprise software, executive recruitment, jp morgan, justin althoff, microsoft, sterling auty

VMWare CEO Pat Gelsinger Claims It’s Still All About Costs for Enterprise IT CIOs

VMware’s CEO Mr. Pat Gelsinger participated in a panel discussion during the last day, February 13, 2014, of Godman Sachs’ Technology and Internet Conference. Mr. Gelsinger was joined, for his presentation, by Mr Don Duet of Goldman Sachs, Co-Chair of… Read more ›

February 19, 2014 1 Comment

Ira Michael Blonder

Investors

enterprise cloud, enterprise IT, enterprise software, vmware

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 889-9199

Tag Archives: enterprise software

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Building a persona for a typical customer

Predictable revenue and your enterprise software business

The Snowflake story is all about the entrepreneur running the show

Enterprise software businesses need enterprise management experience on their boards

ISVs should operate with realistic assumptions about enterprise consumer appetite for product updates and software assurance

How to Evaluate the Impact of Gartner’s Magic Quadrant on the Fortunes of Early Stage ISVs

It Pays to Spend Time in the North American Sales Team at Oracle

Succeeding at Enterprise Software Sales Still Requires Sales People Who Can Do Something More than Just Present Products

Is There a Best Background for an Enterprise Software Business Manager?

VMWare CEO Pat Gelsinger Claims It’s Still All About Costs for Enterprise IT CIOs