Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

enterprise software

ISVs should operate with realistic assumptions about enterprise consumer appetite for product updates and software assurance

An important plank in the floor boards supporting most product plans for enterprise software is an assumption about enterprise consumer willingness to implement product updates, and, in turn, purchase software assurance. Therefore, early stage ISVs should ensure they are operating with correct as...

Ira Michael Blonder
5 years ago

It Pays to Spend Time in the North American Sales Team at Oracle

On Tuesday, September 2, 2014, Brian Womack, for Bloomberg, reported a Google announcement of a name change on one of its product lines. "Google Enterprise" became "Google for Work". The executive quoted in Womack's article, titled Google Renames Enterprise Unit to Target Growing Market, was Amit...

Ira Michael Blonder
5 years ago

Succeeding at Enterprise Software Sales Still Requires Sales People Who Can Do Something More than Just Present Products

During the 2014 Technology, Media and Telecom Conference, hosted by JP Morgan, Judson Althoff, President of Microsoft, North America made clear the importance of "consultative" skills, rather than product presentation, to the success of sales of Microsoft software to enterprise business. The Nort...

Ira Michael Blonder
5 years ago

Is There a Best Background for an Enterprise Software Business Manager?

Justin Althoff is Microsoft's President for the North American Market. Mr. Althoff was recently interviewed by Sterling Auty, Software Technology Analyst at JP Morgan. The interview took place on May 20, 2014, during JP Morgan's Technology, Media & Telecom Conference. Mr. Althoff prefaced his rem...

Ira Michael Blonder
5 years ago

VMWare CEO Pat Gelsinger Claims It’s Still All About Costs for Enterprise IT CIOs

VMware's CEO Mr. Pat Gelsinger participated in a panel discussion during the last day, February 13, 2014, of Godman Sachs' Technology and Internet Conference. Mr. Gelsinger was joined, for his presentation, by Mr Don Duet of Goldman Sachs, Co-Chair of IT for the firm. Readers can visit the VMware...

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Ira Michael Blonder
5 years ago

Is Blackberry Firing Up the Enterprise Software Market for Mobile Device Management?

Citron Research thinks Blackberry will capture the dominant position in the enterprise market for Mobile Device Management (MDM) solutions. Enterprise business and comparably sized organizations in the public, and not-for-profit sectors need MDM solutions to successfully, manage secure remote dat...

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Ira Michael Blonder
5 years ago

Is Enterprise Business Losing Patience with Technology Requiring User Adoption?

In mid December, 2013, Avon Corporation formally decided to abandon a substantial technology project -- to build a new order management system, with SAP software, for its field representatives -- despite an investment, to date, of approximately $125M USDs. In an article titled

Ira Michael Blonder
5 years ago