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Amtrak Derailment in Philadelphia surfaces important points likely to be on any technical product development roadmap

The chronicle of a tragedy that befell an AMTRAK commuter train on May 13, 2015 includes points worth consideration by any product marketer working on solutions for process control, and even the Internet of Things (IoT). These points should also Read more ›

Has node.js and similar web server platforms led consumers to think apps aren’t connected to the Internet?

The New York Times recently published a couple of articles written by Conor Dougherty. These articles point to what Dougherty described as diminished mobile app consumer access to the Internet. This shrinking online accessibility, Dougherty argues, can be attributed to Read more ›

Even Apple Listens When Microsoft Debuts New Themes for Product Promotion

For several days in August, 2014, the online New York Times web site ran a front page advertisement for Apple’s iPad tablet computer. This ad presented readers with a short success story illustrating how tablet consumers have been using the Read more ›

PPC Online Advertising May No Longer be the Solution for Products Targeted at Specific Market Niches

Back in the late 1990s, a number of advertising agencies (Poppe Tyson and ModemMedia being just two) extolled online marketing as uniquely capable of providing marketers with a method to truly personalize presentations of product promotional information for highly specific Read more ›

Does Public Micro Funding of Very Early Stage ISVs Help or Hinder Creation of Viable New Businesses?

Perhaps it is harsh to say, but some very early stage businesses are better off as concepts than actual funded efforts. For early stage Independent Software Vendors (ISVs) this is, too frequently, the case. Simply put, either no one on Read more ›