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Successfully Promoting Apps to Enterprise Business Requires More Than An Appeal to Mobile Users

From the recent financial results of leading software vendors — Microsoft, Oracle, SAP and more — it should be apparent enterprise computing remains the most lucrative software market in mid 2015. So early stage tech businesses (ISVs) need to conceptualize, Read more ›

Microsoft’s October 20, 2014 Cloud Briefing includes some fine tuning for its “Mobile First, Cloud First” message

In the first few moments of Satya Nadella’s opening remarks at Microsoft’s Cloud Briefing, October 20, 2014 attendees were treated to a finely tuned presentation of the now familiar “Mobile First, Cloud First” market message. Nadella prefaced his remarks by Read more ›