An earlier post to this blog remarked on what then appeared to be a set of considerable technical hurdles facing small to medium sized businesses (SMBs) in the US considering a migration to cloud, Infrastructure as a Service (IaaS) offers. But this writer recently identified technical communications pieces, published by Microsoft Azure and Amazon EC2, which may serve to lessen the challenge of these same hurdles.
WordPress is, arguably, the most popular blog platform available to consumers in the US. SMBs looking to launch an online content promotional effort can, and do implement new instances of WordPress every day. But while acquiring WordPress is a free-of-charge process, hosting one’s blog is not. One can argue hosting is also available, free-of-charge, on WordPress’ corporate (.com) site. But there is a cost to everything, so most SMBs will look to find a hosting partner, rather than give up the SEO equity in repayment for a tenancy on this corporate site. Conventional hosting isn’t cheap. So many SMBs consider partnering with a cloud, IaaS like Azure, or Amazon EC2 on the promise of substantial cost savings, as compared to conventional hosting resources.
In an online presentation titled How to host a Scalable and Optimized WordPress for Azure in minutes, Sunitha Muthukrishna, Program Manager, Azure Websites, provides a step-by-step procedure SMBs should be likely to easily follow. The short presentation includes a lot of imagery, which should make the process easier.
Amazon EC2 also offers documentation on the same task, titled Tutorial: Hosting a WordPress Blog with Amazon EC2, but the presentation is geared more for the technical user. Nevertheless, the objective is still the same, to encourage SMBs, and any other sized organization contemplating a move to cloud, IaaS for its blog, to overcome some of the technical intimidation of the process.
The Microsoft Azure piece is of particular interest as it is an example of Microsoft’s movement away from a parochial view of just which pieces of software ought to be supported on a Microsoft cloud. If this new, welcoming and expansive approach reverberates over a wider set of possible applications to be hosted on Azure, Microsoft should accelerate the sales pace for Azure.
Ira Michael Blonder
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