Categories

Archive

Always Take the Time to Complete Product Development for Intangibles Before Going to Market

I have worked with some clients who, for one reason or another, need to start selling intangible products that are still in development. A couple of these reasons for entering a market without a finished product are obvious: To raise Read more ›

I’ll have an address book, make it fancy . . .

It’s well known in the intangibles business (including executive search, staff augmentation, advisory, management consulting, etc) that a sales person with an address book is a valuable commodity.  No rocket science about it.  But why? The reasoning is inherent to understanding intangibles as commodities. Intangibles have Read more ›