social media Archives | Marketing, Promotion & Sales Consulting for Business

Investors buy up shares of prominent social media ISVs despite slowing user growth

Perhaps investors are changing their taste in prominent social media ISVs. Could the search for a telltale sign of promise have shifted from substantial growth in users to what may be a meaningful increase in revenue? From the after hours… Read more ›

February 5, 2015

Ira Michael Blonder

Investors

barrons, cloud, facebook, financial times, linkedin, saas, social media, tiernan ray, twitter, wall street journal

ExactTarget and Socedo enable direct marketing in an online, otherwise inbound contact world

Direct marketers feeling lonely in 2014’s online world can take heart. ExactTarget and Socedo have the tools required to potentially transform an outbound strategy into an online, social media winner. I’ve been using Socedo for about a month, and recently… Read more ›

December 23, 2014

Ira Michael Blonder

Outbound Social Media

direct marketing, exacttarget, fire hose, newsfeeds, outbound marketing, socedo, social media

Marketers look to be succeeding with customer data and have pressing needs to consume more

During Facebook’s Q3 2014 Earnings Conference Call, Mark Zuckerberg, CEO reported $3.2 Billion gross revenue for the quarter, and a 64% year over year increase in their advertising business. In contrast, Google, as Patrick Pichette, Senior Vice President and CFO… Read more ›

November 11, 2014

Ira Michael Blonder

Social Media

consumer non durable goods, facebook, ibm, online chatter, online marketing, social media, unstructured data

Telemarketing Continues to Provide Very Strong Returns Against Investment As Compared to eMail, or Social Media Approaches

Despite an enormous amount of material arguing to the contrary, in this writer’s opinion, telemarketing continues to provide the best return on investment of any sales lead development approach. Recent conversations with personnel from a number of prominent ISVs (active… Read more ›

August 15, 2014

Ira Michael Blonder

Telemarketing

direct marketing, lead generation, social media, telemarketing, teleprospecting

Twitter and Other Cloud Businesses Benefit from Investor Enthusiasm

Twitter and its Cloud business peers are benefiting from highly enthusiastic investor sentiment. Investors appear disinterested in a widening distance between GAAP and non GAAP earnings results for these businesses. Sandra Ward illustrated some of this disconnect last Saturday, in… Read more ›

August 11, 2014

Ira Michael Blonder

Cloud

barrons, cloud, gaap, non-gaap, online marketing, sandra ward, social media, twitter

Gallup Poll Results on U.S. Consumer Buying Habits Support a Skeptical View of Social Media Business Valuations

Public companies in the Social Media business (facebook, Twitter, LinkedIn, Google, etc.) have all implemented global business strategies. Nevertheless, some substantial proportion of the business plans for each of these businesses, over the next near term, depend on sales to… Read more ›

June 30, 2014

Ira Michael Blonder

Social Media

facebook, gallup, google plus, online marketing, social media, state of the american consumer, twitter

A Direct Comparison Between facebook and Twitter May Not Be Useful

Analysts often compare facebook to Twitter. But does such a comparison add real value to our understanding of either business, or their industry? During facebook’s most recent quarterly earnings conference call, Mark Zuckerberg reported “Messenger and Instagram both reached 200… Read more ›

May 9, 2014

Ira Michael Blonder

Cloud

cloud, facebook, instagram, messenger, social media, twitter

How Will Social Media Evolve Beyond Facebook?

In an article published on the New York Times website on Monday, November 18, 2013, titled “Facebook, Still Dominant, Strives to Keep Cachet”, Jenna Wortham, Vindu Goel and Nicole Perlroth report on some strategic cracks in this business’ barriers to… Read more ›

November 27, 2013

Ira Michael Blonder

Social Media

cloud, facebook, social media

New Publication Policies Implemented by Prominent Online Social Media Test Consumer Commitment

On Thursday, October 10, 2013, Google published its plan to provide its advertisers with an opportunity to include consumer testimonials in their ads. I recommend reading this article by Joshua Brustein as published in BloombergBusinessWeek, Google Is Going to Include… Read more ›

October 21, 2013

Ira Michael Blonder

Social Media

click advertising, online marketing, social media

Does facebook’s Graph Search really make a difference?

Investors have been buying up shares of facebook stock very aggressively over the last 2 months. Their bet hinges on two assumptions: that facebook will continue to make a lot more money from advertising than had been the case in… Read more ›

October 14, 2013 1 Comment

Ira Michael Blonder

mobile click advertising

facebook, online promotion, social media