2
Sep

MobileIron Promotional Content Depicts a Mobile First World

Perhaps Microsoft’s CEO was not far off when he articulated a new vision of a Mobile First Cloud First world back on March 27, 2014. This writer paid a visit to MobileIron’s website and found very similar themes running through a short promotional video exposed on the site, which provides an overview of the imperatives driving MobileIron solutions.

MobileIron offers a Mobile Device Management (MDM) solution. This MDM solution has been included in Gartner’s Magic Quadrant for MDM. Most recently, Tiernan Ray of Barrons reported on analyst comments about MobileIron, which were attributed to Karl Kierstead of Deutsche Bank. According to Ray’s report, the availability of MobileIron, together with Apple’s next release of iOS (iOS 8, rumored to make its debut in September of this year), spells trouble for BlackBerry, and may hasten the pace at which large organizations migrate out of Blackberry’s BES.

A number of posts to this blog have been concerned with BlackBerry’s BES and the enterprise market for MDM solutions.

Readers interested in important technology themes running through the marketing communications efforts of ISVs should make special note of how Nadella first articulated a number of themes now carried forward by Microsoft competitors. Microsoft is a recent entry to the MDM market place via its Enterprise Mobility Suite. Perhaps it makes sense for MobileIron to address the same themes in its video. If nothing else, the reverberations point to the credibility of the points Nadella made back in March of this year.

During its recent IO event for 2014, Google added further credibility to Nadella’s presentation during a segment speaking to productivity. The same claims Nadella made for Microsoft software, and its objective to empower its customers with the most efficient methods of attaining optimum productivity, were made for the Android platform.

The reverberations are not, in and of themselves, particularly important. What is important is how they affirm the relevance of these themes for consumer and business computing in 2014. “Mobile First, Cloud First World” is not only a sophisticated juxtaposition, in rhetoric, of images and the “world”. It should now be considered an accurate portrayal of how consumers and business users accomplish their computing tasks.

Ira Michael Blonder

© IMB Enterprises, Inc. & Ira Michael Blonder, 2014 All Rights Reserved

1
Apr

Microsoft Presents InTune Mobile Device Management on an Android Device

On March 27, 2014, Microsoft® General Manager Julia White demonstrated Office applications running on her iPad, and InTune, Mobile Device Management running on a Samsung Galaxy Note 10.1. A lot of market commentary was published in advance of this presentation. Much of it had to do with a “new direction”, or a “sober realization” on Microsoft’s part. Microsoft tablets, smart phones, and even XBOX consoles simply weren’t going to magnetize the critical mass of consumers required. The software ports included in the demonstration would represent its capitulation to the BYOD market dominance of iOS and Android competitive devices.

But back on June 3, 2013, in a presentation titled “Enabling People-Centric IT”, Andrew Conway, Director of Product Marketing for Microsoft’s Window Server System Center referred to a 2012 presentation of Microsoft’s App Side Loading Service for iOS. Conway noted the broad surprise the audience expressed, back then, as they watched Microsoft software running on an iOS powered device.

Evidently, Microsoft recognized markets had forgotten these earlier presentations. So White’s demonstrations of Office running on the iPad and InTune Mobile Device Management running on an Android tablet were, in my opinion, added onto Satya Nadella’s presentation of “ubiquitous computing”, and “ambient intelligence” as a method of recapturing earlier surprise.

To further debunk the notion these positions are, in fact, anything really new for Microsoft, anyone reviewing the recording of Conway’s 2013 presentation will note the amount of time he spends on a screen titled “Waves of Innovation”. Apparently the need to direct markets to associate Microsoft with the notion of computing innovation was a prominent objective of marketing communications efforts more than 6 months prior to the public announcement of Satya Nadella as the new CEO for this mature ISV. Once again, anyone watching the personal cameo video introduction of Satya Nadella on the Investors web site will note the emphasis he places on innovation. But keep in mind the theme is not a new one for the company.

Finally, anyone following Microsoft should be familiar with their long standing objective to deliver one uniform computing experience across the complete range of devices and settings experienced by their consumers. This objective powers the Windows, and Windows Phone Operating Systems, and the Surface RT port of Windows 8.0 and, most recently, 8.1. This objective is by no means a new emphasis for the business.

What markets may miss by erroneously categorizing the March 27, 2014 presentations as evidence of a new direction for the business, is an important point of the Office port to iOS. This port is written for the iPad iOS device. The subscription to Office 365 is an optional method of obtaining Office for the iPad. By creating a version of Office compatible with the iPad, Microsoft opened an important opportunity to convert some portion of the enormous iOS app developer realm into customers for the Active Directory services included in this demonstration. In my opinion this latter opportunity is substantial. These developments should be very welcome news for enterprise IT organizations in need of AD support for their iOS devices. iOS App developers targeting an enterprise computing market will likely jump all over it.

Disclaimer: I’m long Microsoft.

Ira Michael Blonder

© IMB Enterprises, Inc. & Ira Michael Blonder, 2014 All Rights Reserved