Before turning over the Keynote podium at Microsoft’s Tech Ed Europe 2014 event to another Microsoft Corporate Vice President, Joe Bellfiore, Jason Zander brought two recent success stories to his audience’s attention:
- the London Underground, “a user of Azure with IoT”
- Coca Cola “working with self service kiosks”, and vending machines
This segue might have resulted from a rebranding of Windows Embedded as the best option for consumers to [c]reate the Internet of Your Things. Or, on the other hand, the segue into a mention of two very large organizations consuming Azure to support enormous populations of smart devices deployed for mission-critical requirements can also be read as a method of branding not only Azure cloud, but also a bunch of new big data SaaS offers designed to run on top of Azure PaaS.
If for no other reason than merely to demonstrate the extensive latitude Microsoft can opt to exercise as it chooses to build out its IoT messaging, readers, in this writer’s opinion, should appreciate the depth of its product offers applicable to this already enormous market segment.
It is worth repeating some earlier comments this writer articulated about the notion of an Internet of Things, namely the concept is neither new, nor especially formidable as one considers the capabilities consumers will likely have to safeguard computing processes running over an enormous number of smart devices all communicating over the same data protocols.
But Microsoft’s now obvious interest in branding itself as a leader in this data communications trend should, to no small extent, provide some reassurances. First, Microsoft’s Visual Studio IDE, and the development methods it supports (Visual Basic, C, C++, Visual C++, etc) have long been used by ISVs supporting the ancestor of this new IoT — namely HMIs, and the families of devices communicating over one of the bus data communications protocols (Modbus, Profibus, Fieldbus, etc), so they already have very important hooks into this market. Second, Microsoft’s experience developing a secure data communications environment to assure enterprise business consumers of the security of cloud computing may apply to the products and solutions they bring to market for IoT consumers.
Ira Michael Blonder
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