Improving your net promoter score is important and risky. Tasking customer success to pay a lot of attention to improving it should result in more renewals and referrals. But this attention shifts the balance of a healthy vendor customer relationship… Read more ›
What’s the missing catalyst to transform digital transformation projects from losers to winners? Saving money. When business owners save money with a pivot to remote work the reasons to stick with the required changes become much more compelling. The pandemic… Read more ›
On June 24, 2020 the Financial Times published a story written by Hannah Murphy titled “Facebook executive admits to ‘trust deficit’ on call with advertisers”. The Facebook executive is Neil Potts. Per Neil’s public profile on LinkedIn he holds the… Read more ›
Can your software business quickly pivot as required to address market needs? If your answer is “no”, your management team needs to take the steps required to permit a “yes” answer to this question. Assume two points: 1) the market… Read more ›
Early stage software businesses are usually heavy on engineering and light on sales and marketing. This tendency to overweight the importance of engineering has been the case since at least the mid 1980s and has become more pronounced post 2010.… Read more ›
Two important points you need to consider: enterprises want to digitally transform but most fail at the effort. If you are planning for your software to fill jobs to be done in the enterprise market for digital transformation, you need… Read more ›
Betting on work from home lasting several years for big business is a contrarian view A wise gambler may not want to bet on the big shift US businesses took in mid March to work from home ending anytime soon.… Read more ›
Best startup business practices in 2020 for software as a service (SaaS) usually include a freemium model; this means you offer your SaaS at no charge to anybody. Usually your free SaaS doesn’t include all of the features of your… Read more ›
In a recent conversation with a customer I was introduced to the notion of “immediate value” as a reason to implement a solution to enable digital transformation (DT). This customer was explaining to me why the organization had decided not… Read more ›
Like other examples of achievable organizational benefits, capturing the cheese down the digital transformation (DT) tunnel for most (if not all) organizations doesn’t come easy. But few DT pioneers do the prep work required to 1) predict where/why/how pushback will… Read more ›