Marketing, Promotion & Sales Consulting for Business

In a recent conversation with a customer I was introduced to the notion of "immediate value" as a reason to implement a solution to enable digital transformation (DT). This customer was explaining to me why the organization had decided not to renew an annual subscription to a DT enabler. "Immedia...

In a story written by Angus Loten, titled "Microsoft's Focus on Big Customers Propels Cloud Sales", published on July 23, 2019 by the Wall Street Journal, the writer concludes Microsoft's pace of signing up tenants for its productivity cloud -- formerly known as Office 365 and, now, more commonly...

On July 11, 2019 Mike Flasko, Director of Program Management, Information Management & Governance for Microsoft published "Announcing Preview of Azure Data Share"". As Eldert Grootenboer writes for Infoq Azure Data Share "...provides [organizations] capabilities to share data [internally], as wel...

A lot of what an enterprise software sales team does with leads depends on qualification. Deciding which leads to pursue requires sales people to successfully use qualifiers. The most promising of these is some version of "this prospect's job to be done is something my product can do and the job ...