Are you targeting the digital transformation market with your enterprise software? A promise your software can be used to deliver ROI (tangible, quantifiable cost savings) is a more compelling reason-to-buy than is a claim your software will deliver healthy user… Read more ›

Jamie Dimon, CEO of JP Morgan Chase is often quoted on the topic of remote work. Dimon takes the contrarian position. As the head of the largest banking business in the United States, bank public pronouncements (like the following) follow… Read more ›

What’s the missing catalyst to transform digital transformation projects from losers to winners? Saving money. When business owners save money with a pivot to remote work the reasons to stick with the required changes become much more compelling. The pandemic… Read more ›

 Two important points you need to consider: enterprises want to digitally transform but most fail at the effort. If you are planning for your software to fill jobs to be done in the enterprise market for digital transformation, you need… Read more ›

Betting on work from home lasting several years for big business is a contrarian view A wise gambler may not want to bet on the big shift US businesses took in mid March to work from home ending anytime soon.… Read more ›