CEOs at early stage software businesses need to carefully choose how to inform customers of big changes. What do we mean by “big changes”? Microsoft’s decision to switch customers from Windows 7 to Windows 10 represents a big change. Tim… Read more ›

In early December, 2013, Microsoft® is rolling out a new version of its CRM online Software as a Service (SaaS) cloud offer. What’s notable about this update is the removal of the old entry level subscription pricing. What used to… Read more ›

This post constitutes our final annotation of an article published on February 11, 2013 by the Wall Street Journal, Send in the Tech Reinforcements. The article was written by Arthur Herrman and John Scott. We found three points in the… Read more ›