Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

Direct Marketing

ExactTarget and Socedo enable direct marketing in an online, otherwise inbound contact world

Direct marketers feeling lonely in 2014's online world can take heart. ExactTarget and Socedo have the tools required to potentially transform an outbound strategy into an online, social media winner. I've been using Socedo for about a month, and recently sat through a couple of ExactTarget produ...

Ira Michael Blonder
4 years ago

More Often Than Not, Most eMail Marketing Content Fails To Motivate Recipients

We don't think the vast majority of email content we receive is worth very much at all. As a preface to this post, our reader should note IMB Enterprises, Inc. markets online editorial content services. So we are in the business of producing this type of content for clients. But we do not, presen...

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Ira Michael Blonder
6 years ago

Use Direct Marketing to Build Brand Awareness by Sending Press Releases to Website Visitors

Anonymous visitors to websites identified by VisualVisitor, or one of their competitors, can be successfully targeted to receive the type of promotional collateral proven to build brand awareness. Press releases are an excellent choice for this type of activity. Here's how to identify recipients:...

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Ira Michael Blonder
6 years ago

Lead Generation Systems for Smaller Business: A Sensible Approach to Outbound eMail Marketing

Direct marketing should be an ongoing activity for businesses of any size. But frequently smaller businesses either overemphasize this lead generation strategy, or complete ignore it. The familiar picture of a small consulting firm with two or three representatives placing lots and lots of unsoli...

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Ira Michael Blonder
6 years ago

Implementing a Direct Marketing Process for Online Promotion is Mandatory for Smaller Businesses

Despite all the talk of difficult tech buyers in 2013, an essential component of any successful marketing communications plan for a smaller business must be a direct marketing effort. While sales and marketing personnel wait for the telephone to ring, or for an email to pop up expressing product ...

Ira Michael Blonder
6 years ago

Product Presentations Do Not Make Good Content for Drip eMail Campaigns

We receive a lot of emails with content designed for drip marketing. Most present product information. An invitation to a webinar on a product topic is a popular call to action for these unsolicited messages. Sometimes they offer white papers, case studies, etc. We don't think these campaigns wor...

Ira Michael Blonder
6 years ago

Drip eMail Campaign Recipients Must be Managed with Courtesy

Regardless of whether recipients opt out of drip email campaigns, or not, businesses responsible for the campaigns must adjust the timing of messages to adhere to the guidelines of courteous behavior. Building an acceptable schedule of mailings can be a problem. If a target list of recipients has...

Ira Michael Blonder
6 years ago

Cost to Benefit Realities for Drip eMail Marketing may be Attractive for Smaller Businesses

It may make sense for truly small businesses to implement drip email marketing campaigns to try to resuscitate dead leads. Email campaigns for small businesses usually amount to a sales pitch directed to specific recipients. But the process of sifting through contacts to find leads with genuine i...

Ira Michael Blonder
6 years ago