Direct Marketing Archives | Marketing, Promotion & Sales Consulting for Business

ExactTarget and Socedo enable direct marketing in an online, otherwise inbound contact world

Direct marketers feeling lonely in 2014’s online world can take heart. ExactTarget and Socedo have the tools required to potentially transform an outbound strategy into an online, social media winner. I’ve been using Socedo for about a month, and recently… Read more ›

December 23, 2014

Ira Michael Blonder

Outbound Social Media

direct marketing, exacttarget, fire hose, newsfeeds, outbound marketing, socedo, social media

Telemarketing Continues to Provide Very Strong Returns Against Investment As Compared to eMail, or Social Media Approaches

Despite an enormous amount of material arguing to the contrary, in this writer’s opinion, telemarketing continues to provide the best return on investment of any sales lead development approach. Recent conversations with personnel from a number of prominent ISVs (active… Read more ›

August 15, 2014

Ira Michael Blonder

Telemarketing

direct marketing, lead generation, social media, telemarketing, teleprospecting

Tagging Mass eMail Campaigns to Track Visits by Recipients to Target Web Sites and Pages

Online marketing is a big business, powering the efforts of large and small businesses, alike. The objective is to cash in on the potential benefit of a very low cost direct marketing campaign, light on the printing and mailing cost,… Read more ›

February 12, 2014

Ira Michael Blonder

email campaigns

anonymous web site visitors, cloud crm, email marketing, online marketing, salesforce.com, visualvisitor

More Often Than Not, Most eMail Marketing Content Fails To Motivate Recipients

We don’t think the vast majority of email content we receive is worth very much at all. As a preface to this post, our reader should note IMB Enterprises, Inc. markets online editorial content services. So we are in the… Read more ›

June 13, 2013 1 Comment

Ira Michael Blonder

email campaigns

email marketing, marketing communications, online editorial content

Use Direct Marketing to Build Brand Awareness by Sending Press Releases to Website Visitors

Anonymous visitors to websites identified by VisualVisitor, or one of their competitors, can be successfully targeted to receive the type of promotional collateral proven to build brand awareness. Press releases are an excellent choice for this type of activity. Here’s… Read more ›

May 16, 2013 1 Comment

Ira Michael Blonder

email campaigns

anonymous website visitors, direct marketing, outbound email marketing

Lead Generation Systems for Smaller Business: A Sensible Approach to Outbound eMail Marketing

Direct marketing should be an ongoing activity for businesses of any size. But frequently smaller businesses either overemphasize this lead generation strategy, or complete ignore it. The familiar picture of a small consulting firm with two or three representatives placing… Read more ›

May 15, 2013 1 Comment

Ira Michael Blonder

email campaigns

anonymous website visitors, direct marketing, email marketing

Implementing a Direct Marketing Process for Online Promotion is Mandatory for Smaller Businesses

Despite all the talk of difficult tech buyers in 2013, an essential component of any successful marketing communications plan for a smaller business must be a direct marketing effort. While sales and marketing personnel wait for the telephone to ring,… Read more ›

April 24, 2013

Ira Michael Blonder

Direct Marketing

direct marketing, online marketing, web site visits

Product Presentations Do Not Make Good Content for Drip eMail Campaigns

We receive a lot of emails with content designed for drip marketing. Most present product information. An invitation to a webinar on a product topic is a popular call to action for these unsolicited messages. Sometimes they offer white papers,… Read more ›

March 15, 2013

Ira Michael Blonder

Direct Marketing, email campaigns

direct marketing, drip email marketing, email marketing

Drip eMail Campaign Recipients Must be Managed with Courtesy

Regardless of whether recipients opt out of drip email campaigns, or not, businesses responsible for the campaigns must adjust the timing of messages to adhere to the guidelines of courteous behavior. Building an acceptable schedule of mailings can be a… Read more ›

March 14, 2013

Ira Michael Blonder

Direct Marketing, email campaigns

direct marketing, drip email marketing, online marketing

Cost to Benefit Realities for Drip eMail Marketing may be Attractive for Smaller Businesses

It may make sense for truly small businesses to implement drip email marketing campaigns to try to resuscitate dead leads. Email campaigns for small businesses usually amount to a sales pitch directed to specific recipients. But the process of sifting… Read more ›

March 13, 2013

Ira Michael Blonder

Direct Marketing, email campaigns

content marketing, direct marketing, drip email marketing

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 889-9199

Category Archives: Direct Marketing

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Telemarketing Continues to Provide Very Strong Returns Against Investment As Compared to eMail, or Social Media Approaches

Tagging Mass eMail Campaigns to Track Visits by Recipients to Target Web Sites and Pages

More Often Than Not, Most eMail Marketing Content Fails To Motivate Recipients

Use Direct Marketing to Build Brand Awareness by Sending Press Releases to Website Visitors

Lead Generation Systems for Smaller Business: A Sensible Approach to Outbound eMail Marketing

Implementing a Direct Marketing Process for Online Promotion is Mandatory for Smaller Businesses

Product Presentations Do Not Make Good Content for Drip eMail Campaigns

Drip eMail Campaign Recipients Must be Managed with Courtesy

Cost to Benefit Realities for Drip eMail Marketing may be Attractive for Smaller Businesses