Direct marketers feeling lonely in 2014's online world can take heart. ExactTarget and Socedo have the tools required to potentially transform an outbound strategy into an online, social media winner. I've been using Socedo for about a month, and recently sat through a couple of ExactTarget produ...

We don't think the vast majority of email content we receive is worth very much at all. As a preface to this post, our reader should note IMB Enterprises, Inc. markets online editorial content services. So we are in the business of producing this type of content for clients. But we do not, presen...

Despite all the talk of difficult tech buyers in 2013, an essential component of any successful marketing communications plan for a smaller business must be a direct marketing effort. While sales and marketing personnel wait for the telephone to ring, or for an email to pop up expressing product ...

It may make sense for truly small businesses to implement drip email marketing campaigns to try to resuscitate dead leads. Email campaigns for small businesses usually amount to a sales pitch directed to specific recipients. But the process of sifting through contacts to find leads with genuine i...