Online marketing is a big business, powering the efforts of large and small businesses, alike. The objective is to cash in on the potential benefit of a very low cost direct marketing campaign, light on the printing and mailing cost, but high on the return on investment. But for one reason or ano...

Direct marketing should be an ongoing activity for businesses of any size. But frequently smaller businesses either overemphasize this lead generation strategy, or complete ignore it. The familiar picture of a small consulting firm with two or three representatives placing lots and lots of unsoli...

It may make sense for truly small businesses to implement drip email marketing campaigns to try to resuscitate dead leads. Email campaigns for small businesses usually amount to a sales pitch directed to specific recipients. But the process of sifting through contacts to find leads with genuine i...