Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

email campaigns

More Often Than Not, Most eMail Marketing Content Fails To Motivate Recipients

We don't think the vast majority of email content we receive is worth very much at all. As a preface to this post, our reader should note IMB Enterprises, Inc. markets online editorial content services. So we are in the business of producing this type of content for clients. But we do not, presen...

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Ira Michael Blonder
6 years ago

Use Direct Marketing to Build Brand Awareness by Sending Press Releases to Website Visitors

Anonymous visitors to websites identified by VisualVisitor, or one of their competitors, can be successfully targeted to receive the type of promotional collateral proven to build brand awareness. Press releases are an excellent choice for this type of activity. Here's how to identify recipients:...

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Ira Michael Blonder
6 years ago

Lead Generation Systems for Smaller Business: A Sensible Approach to Outbound eMail Marketing

Direct marketing should be an ongoing activity for businesses of any size. But frequently smaller businesses either overemphasize this lead generation strategy, or complete ignore it. The familiar picture of a small consulting firm with two or three representatives placing lots and lots of unsoli...

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Ira Michael Blonder
6 years ago

Product Presentations Do Not Make Good Content for Drip eMail Campaigns

We receive a lot of emails with content designed for drip marketing. Most present product information. An invitation to a webinar on a product topic is a popular call to action for these unsolicited messages. Sometimes they offer white papers, case studies, etc. We don't think these campaigns wor...

Ira Michael Blonder
6 years ago

Drip eMail Campaign Recipients Must be Managed with Courtesy

Regardless of whether recipients opt out of drip email campaigns, or not, businesses responsible for the campaigns must adjust the timing of messages to adhere to the guidelines of courteous behavior. Building an acceptable schedule of mailings can be a problem. If a target list of recipients has...

Ira Michael Blonder
6 years ago

Cost to Benefit Realities for Drip eMail Marketing may be Attractive for Smaller Businesses

It may make sense for truly small businesses to implement drip email marketing campaigns to try to resuscitate dead leads. Email campaigns for small businesses usually amount to a sales pitch directed to specific recipients. But the process of sifting through contacts to find leads with genuine i...

Ira Michael Blonder
6 years ago

Drip eMail Campaigns Should be Built Around a Consistent Prospect Profile

The is the second of two blog posts on what makes sense for direct marketing in 2013. Eloqua's drip marketing campaign service is a direct competitor to Marketo. The picture of an ideal prospect that we put together from the Eloqua campaign looks like a mid level manager at a $100 million small b...

Ira Michael Blonder
6 years ago

More of an Effort to Lead with eMail Marketing Makes Sense for Tech in 2013

As we finish this current series on our opinion of the usefulness of cold calls for sales lead development in 2013, we need to present an approach that we think has more promise, namely a planned campaign that utilizes targeted email delivery of promotional collateral. As a preface, we need to no...

Ira Michael Blonder
6 years ago