Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

Telemarketing

Telemarketing Continues to Provide Very Strong Returns Against Investment As Compared to eMail, or Social Media Approaches

Despite an enormous amount of material arguing to the contrary, in this writer's opinion, telemarketing continues to provide the best return on investment of any sales lead development approach. Recent conversations with personnel from a number of prominent ISVs (active in markets related to Micr...

Ira Michael Blonder
4 years ago

It Makes Sense to Revisit the Usefulness of Cold Calls in 2013

Where possible it makes more sense for technology businesses to implement what we have referred to as coordinated direct marketing campaigns than it does to merely implement unsolicited telephone calling, otherwise known as "cold calls", as a means of breaking ground on engagement with a market s...

Ira Michael Blonder
6 years ago

Marketing Communications Content Should be Used to Produce Opportunities to Directly Engage with Market Participants

IMB Enterprises, Inc. has considerable experience identifying opportunities for clients to meet with prospects who want to learn more about our clients' products, services, or integrated solutions. Usually the type of opportunity that we produce is a meeting between a representative from our clie...

Ira Michael Blonder
6 years ago

Product Awareness Collateral for Channel Partners Should Include a Call to Action

There is no less a requirement for a call to action to be included in a piece of product awareness marketing collateral than is the case for any other type of promotional marketing communications. In fact, driving engagement is, perhaps, a more pressing objective for this type of marketing commun...

Ira Michael Blonder
6 years ago

Telemarketing and Teleprospecting Should be Components of a Coordinated Direct Marketing Campaign

This is the second of several posts to this blog which are intended to provide more substance to a description of IMB Enterprises, Inc. as a unique resource, capable of delivering a combination of marketing expertise (effectively a suite of tools) that can be used to craft a highly successful set...

Ira Michael Blonder
6 years ago

On Using a Coordinated Direct Marketing Campaign in a Lead Generation Program for Highly Competitive Markets

IMB Enterprises, Inc. offers considerable experience producing leads from highly competitive markets. We approach our task with a set of tactics that we refer to as a coordinated direct marketing campaign. We have built our tactics, in part, on some of the work of acknowledged experts in the fiel...

Ira Michael Blonder
6 years ago

High Quality Contact Lists are Essential to Telemarketing Efforts to Generate Leads for Enterprise IT Software

We have little tolerance for low quality contact lists. Our tolerance is especially low where list vendors prominent. We recommend corrective action whenever a client encounters excessive list errors. The higher the cost for list subscription, the greater our urgency in bringing the need for corr...

Ira Michael Blonder
6 years ago

Telemarketing Calls Placed to Generate Leads for Enterprise IT Software Should Conclude Promptly When Objectives have been Achieved

Once contacts express interest in a topic, telemarketers generating leads for enterprise IT ISVs ought to promptly conclude calls and move on. Therefore objectives should be clearly established before telemarketers begin to work on call campaigns. Generally, these objectives can include: Adding n...

Ira Michael Blonder
6 years ago

When Telemarketers Pursue Qualified Leads They Should Not Spend Time Overcoming Objections

As we noted in the last post to this blog, outbound telemarketers working on generating leads for enterprise IT software should be equipped with call scripts that include a short presentation of specific product, or service, or integrated solutions very early in the call. Determining whether or n...

Ira Michael Blonder
6 years ago

It Makes Sense to Include Some Presentation in Direct Outreach Telemarketing Calls for Enterprise IT

It makes sense for enterprise IT ISVs to use direct marketing, and, specifically, telemarketing in their lead generation efforts. We have written extensively on the topic of telemarketing and a variant of telemarketing -- teleprospecting -- in this blog. Telemarketing can also be used for selling...

Ira Michael Blonder
6 years ago