Where possible it makes more sense for technology businesses to implement what we have referred to as coordinated direct marketing campaigns than it does to merely implement unsolicited telephone calling, otherwise known as "cold calls", as a means of breaking ground on engagement with a market s...

This is the second of several posts to this blog which are intended to provide more substance to a description of IMB Enterprises, Inc. as a unique resource, capable of delivering a combination of marketing expertise (effectively a suite of tools) that can be used to craft a highly successful set...

We have little tolerance for low quality contact lists. Our tolerance is especially low where list vendors prominent. We recommend corrective action whenever a client encounters excessive list errors. The higher the cost for list subscription, the greater our urgency in bringing the need for corr...

As we wrote in the prior post to this blog, market surveys certainly provide enterprise IT ISVs with a highly useful vehicle to engage with businesses on topics that can engender a relaxed and forthcoming attitude from respondents. In fact, it is not at all atypical to find that respondents do mo...