Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

Online Marketing

PPC Online Advertising May No Longer be the Solution for Products Targeted at Specific Market Niches

Back in the late 1990s, a number of advertising agencies (Poppe Tyson and ModemMedia being just two) extolled online marketing as uniquely capable of providing marketers with a method to truly personalize presentations of product promotional information for highly specific market segments. Poppe ...

Ira Michael Blonder
4 years ago

Business Valuations of Key Players in the Worldwide Online Advertising Market Widely Exceed Total Market Size

According to some data published on the PwC web site, Internet advertising segment insights from the Entertainment and Media Outlook: PWC, the likely size of the worldwide online advertising market should be worth more than $185 Billion by 2017. If we add in another $30 Billion to this 2017 forec...

1

Ira Michael Blonder
5 years ago

EMail Marketing for Small to Medium Sized Businesses Shows Some Troubling Signs of Diminished Usefulness

My recent experience, on behalf of clients, tells me email marketing remains one of the most important online promotional tools available to Small to Medium Sized Businesses (SMBs), here in the US. But I've noted some technical limitations, which lead me to recalibrate, upwards, the amount of eff...

1

Ira Michael Blonder
5 years ago

Tools Like VisualVisitor Promise to Boost the Value of Online Marketing Campaigns for SMBs

With increasing frequency industry analysts are drilling down to some disturbing characteristics of online marketing. Not the least of these is a pessimistic, but nonetheless popular, conclusion about the likelihood of engagement with website visitors -- or the lack of it. The unfortunate consens...

Ira Michael Blonder
5 years ago

Just What Costs are Included in Google’s Traffic Acquisition Costs?

Google's Q3 2013 earnings report includes an important section titled "Traffic Acquisition Costs". Google has offered a definition of these costs. The Google definition of Traffic Acquisition Costs is very specific to the "network" component of their revenue. Google's network affiliates receive p...

1

Ira Michael Blonder
5 years ago

Google Announces a New Search Algorithm Named Hummingbird

On Thursday, September 26, 2013, Google announced a substantial change in its search engine. A new algorithm named "Hummingbird" had been implemented. As Greg Kumparak wrote in an article titled Google Recently Made A Silent Shift To A New Search Algorithm, “Hummingbird”, Google claims " . . . th...

Ira Michael Blonder
5 years ago

Boundaries Between Editorial and Advertorial Online Content Continue to Blur

According to an article written by William Lauder, and published on the online Wall Street Journal website on Sunday, August 25, 2013, Marketers Seek Extra Edge to Go Viral, "More marketers are starting to buy space on websites for their so-called "sponsored content" - brand ads disguised as stor...

Ira Michael Blonder
5 years ago

Anonymous Website Visitor Information can be a Useful Component of Successfully Managing Online Advertising Costs

We've written on the topic of online pay per click advertising options. We're not convinced they are a worthwhile investment for technology businesses. If a customer's decision to buy a product can be categorized as a "considered purchase", there are certainly better ways an ISV can find to inves...

1

Ira Michael Blonder
5 years ago

Following Up on Anonymous Website Visits as a Method of Product Promotion

We make daily use of data on anonymous website visits in our work for clients. We use a service from VisualVisitor. Our service plan is available to any business at a cost of under $40.00 per month, which should be a manageable expense. Where we are engaged in discussions with prospects listed on...

Ira Michael Blonder
5 years ago

Quickly Recognizing Website Visitors Leads to Shorter Sales Cycles

We use VisualVisitor on this blog and Talking-SharePoint (a week day blog we write for one of our clients, Rehmani Consulting, Inc). One of our clients is also using the product to quickly identify visitors to several pages on the customer's website. In both cases we can say the product is contri...

Ira Michael Blonder
5 years ago