In his bestseller “They Ask You Answer” Marcus Sheridan devotes a lot of pages to the following argument: You need to add a pricing section on your website. Be sure to be completely transparent about the cost of the products… Read more ›

Should we publish pricing on our website for our enterprise software business? My advice is “no”. Why? Your website is a tool you should use to provide people visiting your site with as much information as they require to decide… Read more ›

Another important reason to add success stories and case studies to your website is to provide site visitors with real-life examples of what your software delivers. I have worked with enterprise software marketing teams over the years. These teams can… Read more ›

Let your choice of how your marketing and sales teams can best engage with prospects dictate the information you provide on your website. Answering yes or no questions like the following can help you make this choice: Is my enterprise… Read more ›

Looking to appeal to millennial enterprise software buyers in 2020? Be sure to outfit your online presentation with lots of case studies and customer success stories. Why do you need to appeal to them? If you are a CMO at… Read more ›

Back in the late 1990s, a number of advertising agencies (Poppe Tyson and ModemMedia being just two) extolled online marketing as uniquely capable of providing marketers with a method to truly personalize presentations of product promotional information for highly specific… Read more ›

According to some data published on the PwC web site, Internet advertising segment insights from the Entertainment and Media Outlook: PWC, the likely size of the worldwide online advertising market should be worth more than $185 Billion by 2017. If… Read more ›

My recent experience, on behalf of clients, tells me email marketing remains one of the most important online promotional tools available to Small to Medium Sized Businesses (SMBs), here in the US. But I’ve noted some technical limitations, which lead… Read more ›

With increasing frequency industry analysts are drilling down to some disturbing characteristics of online marketing. Not the least of these is a pessimistic, but nonetheless popular, conclusion about the likelihood of engagement with website visitors — or the lack of… Read more ›

Google’s Q3 2013 earnings report includes an important section titled “Traffic Acquisition Costs”. Google has offered a definition of these costs. The Google definition of Traffic Acquisition Costs is very specific to the “network” component of their revenue. Google’s network… Read more ›