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PPC Online Advertising May No Longer be the Solution for Products Targeted at Specific Market Niches

Back in the late 1990s, a number of advertising agencies (Poppe Tyson and ModemMedia being just two) extolled online marketing as uniquely capable of providing marketers with a method to truly personalize presentations of product promotional information for highly specific Read more ›

EMail Marketing for Small to Medium Sized Businesses Shows Some Troubling Signs of Diminished Usefulness

My recent experience, on behalf of clients, tells me email marketing remains one of the most important online promotional tools available to Small to Medium Sized Businesses (SMBs), here in the US. But I’ve noted some technical limitations, which lead Read more ›

Tools Like VisualVisitor Promise to Boost the Value of Online Marketing Campaigns for SMBs

With increasing frequency industry analysts are drilling down to some disturbing characteristics of online marketing. Not the least of these is a pessimistic, but nonetheless popular, conclusion about the likelihood of engagement with website visitors — or the lack of Read more ›

Anonymous Website Visitor Information can be a Useful Component of Successfully Managing Online Advertising Costs

We’ve written on the topic of online pay per click advertising options. We’re not convinced they are a worthwhile investment for technology businesses. If a customer’s decision to buy a product can be categorized as a “considered purchase”, there are Read more ›